News Column

Fairway Market Renews and Expands Optimization Software Agreement with Revionics

July 31, 2014



By a News Reporter-Staff News Editor at Computer Weekly News -- Revionics, Inc., the leading global provider of End-to-End Merchandise Optimization solutions, announced that Fairway Group Holdings Corp. (NASDAQ: FWM), the parent company of Fairway Market, one of America's highest grossing food retailers on a per store basis, will renew their Revionics® Price Optimization license for three years and expand the agreement to include the use of Revionics® Promotion Optimization.

Fairway Market chose Revionics Price Optimization over two years ago due to its strong capabilities and its ability to help them manage and optimize their rapid growth across all product categories, including Key Value Items (KVIs). Fairway Market has doubled in size over the past three years and Revionics has proven that they are the right partner for the company's expanding business.

Fairway Market adopted Revionics solution to better serve customers, improve individual store profitability and more effectively price perishable products. With the deployment of Revionics Promotion Optimization, Fairway Markets will be able to better manage promotion performance, forecast the results of various promotional scenarios and deliver the most compelling offers to their shoppers.

"We joined forces with Revionics to support our goals for properly defined category roles, automated price maintenance and price optimization at the individual store level. So far we have been pleased with our progress and the results in those areas," said Kevin McDonnell, Fairway Market's Co-President and Chief Operating Officer. "We look forward to Revionics' expanded support of our objectives as we fine tune our promotional strategies."

Keywords for this news article include: Revionics, Revionics Inc., Software.

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Source: Computer Weekly News


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