AT&T said half of its wireless subscribers have already moved to "Mobile Share Value" plans, introduced in February. It's also adding subscribers to its Next plans, which carry lower monthly fees because customers pay full price for their phones.
On a conference call with analysts, executives defended the new Next and Mobile Share Value plans, saying they boosted the number of new customers to the highest level in five years.
"We are very pleased with what we're seeing from our wireless repositioning, and we're confident in our strategy," said
AT&T shares fell
Excluding some one-time items, AT&T's earnings were
AT&T, the second-largest cellphone company, is dueling with No. 4
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