News Column

AffiliateTraction Partners With Demac Media to Develop First-Ever Magento Extension for Affiliate Channel Integration

July 31, 2014



By a News Reporter-Staff News Editor at Computer Weekly News -- Taking the next step in multi-channel strategy, affiliate marketing has never been easier, now that Demac Media (http://www.demacmedia.com/) and AffiliateTraction (http://www.affiliatetraction.com/) have teamed up to introduce their Magento extension suite for total channel integration. A first-of-its-kind software module, the extension suite brings effortless automation to countless tasks that previously tested the limits of merchants' resources. More information on this new product is available at http://www.magentocommerce.com/magento-connect/catalog/product/view/id/20098/.

Photo - http://photos.prnewswire.com/prnh/20140716/127779

Photo - http://photos.prnewswire.com/prnh/20140716/127778

The Magento extension suite represents a perfect marriage of top-flight software development with premium affiliate channel access. On the one hand, AffiliateTraction is the largest affiliate marketing agency in the world, with a client list that includes elite global brands and retailers. On the other hand, Demac Media, a full service eCommerce agency and Magento Gold Partner, ensures that the extension works seamlessly across a variety of installations.

"The AffiliateTraction Extension Suite is a fantastic resource for merchants who want to integrate their Magento platform to their affiliate channel. This extension suite allows for the installation of the AffiliateTraction pixel on the confirmation page without developers having to update code on the page. This allows merchants to input the AffiliateTraction tracking code straight from the Magento admin. The Extension Suite also reconciles sales from the affiliate channel that are cancelled or adjusted in the eCommerce platform. Furthermore, the feed allows the merchant to really dive into their catalog and send only the relevant products that they want showcased on AffiliateTraction. The best part is that the feed will run on a cron schedule allowing to set up the parameters for the feed once, and that will send the updated product feed nightly as new products are added to Magento! Merchants will no longer have to go in and update in multiple places when adding new product to syndicate."

- Graham Leckie, VP Operations, Demac Media

Affiliate marketing presents enormous opportunities for expanding market reach but is not without its challenges, such as the need to handle numerous manual processes each month. Companies that have invested in affiliate marketing are always interested in ways to lessen these burdens. AffiliateTraction sees the new Magento plug-in as a way to make affiliate marketing a faster, easier process, saving time and resources for all concerned.

A one-time install, the Magento extension suite connects directly to Search, Domain, Content and Transaction Brand Compliance. The plug-in automates sales reconciliation in real time, which in the past has been a time-consuming monthly task. Tasks and process on the affiliate side of the equation are likewise fully automated. The plug-in connects to all primary affiliate networks in the US, UK, Australia, Canada and the European Union. The key benefits of the plug-in include real-time and redundant tracking, the creation of promo codes and consumer offers, and access to the complete product catalog.

Ease of installation and ease of use were priorities for the development team behind the Magento extension suite. The finished software delivers on both counts, cutting integration time by at least 75%. Rather than requiring clients to modify code, the extension suite is a complete, self-contained module. When Magento plug-in end users are also clients of AffiliateTraction, they have the luxury of seeing the entire affiliate channel in one place.

The Magento extension suite is free for current clients of AffiliateTraction. New features of the extension suite are already in the pipeline, which will only further enhance the software's value proposition. Users of the extension will be notified when new features become available.

Keywords for this news article include: Advertising, AffiliateTraction, Marketing, Software.

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Source: Computer Weekly News


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