News Column

Special report: Affordable ICT solution proves to be a catalyst for entrepreneurship and SME ...

July 22, 2014



Although South Africans have always embraced the culture of entrepreneurship, certain elements of the South African economic landscape have proved to be barriers to the success of some businesses and consequently the job creation and economic development that could result from the success of these businesses. Access to reasonable quality telecommunications is one such barrier.

The exorbitantly high price of connectivity that allows for the consumption of a wide range of applications and services required for effective economic participation, has meant that only the privileged mostly established businesses were able to equip themselves with a quality telecoms service. But those days are now over.

The introduction by telecoms company iBurst of its BusinessLink offering a fixed wireless broadband solution means that small and medium sized businesses can now also use mobile technologies to connect with customers and grow their businesses at only a fraction of the price.

Small business owner Clive Martin says the iBurst solution has provided his young company with much needed impetus to compete effectively in his sector. He says the product provides businesses like his with a high quality broadband connection minus the high prices associated with high quality products.

"ICT services form an extremely important component of our competitve armoury as small and medium sized businesses but the pricing of many of these solutions have effectively made them unaffordable for many of the smaller businesses like mine," said Martin

"This extremely reasonable yet quality offering by iBurst is really a Godsend for some of us and is helping my company in particular to lower overheads and improve efficiencies," he said.

The BusinessLink solution offers SMEs a symmetrical service with speeds of up to 40Mbps and a great quality of service due to the low contention ratio. It is perfectly suited for voice traffic and provides up to five static IP addresses. The end-to-end solution can be installed quickly and efficiently and comes with the benefit of next-day repair on logging of faults.

Tailor-made yet affordable ICT solutions such as these for SMEs by companies like iBurst, are fast changing the face of SMEs in South Africa and allowing these businesses to innovate and remain competitive and relevant while growing and improving the customer experience. This growth in turn is fuelling job creation in the country. Solutions such as these therefore, are empowering local SMEs not only for success, but also to become critical agents in our country's efforts to grow strong and sustainable local enterprises and they enable these companies to become the engine of local economic growth and development!

You too have an opportunity to enjoy the benefits of BusinessLink as Martin does.

For more information e-mail business@iburstgroup.co.za (mailto:business@iburstgroup.co.za) or call 0877 20 55 55.


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Source: ITWeb


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