News Column

Invodo Adds Spin Photography to its Suite of Visual Commerce Offerings

July 22, 2014

Invodo Spin combines HTML-based player with full production capabilities

AUSTIN, Texas--(BUSINESS WIRE)-- Consumers increasingly expect interactive, visual experiences to help them shop. That’s why Invodo, the Visual Commerce experts, today announced the addition of spin photography to its suite of content production and technology solutions. With the Invodo Spin solution, retailers and manufacturers can now work with a single provider to produce, publish, and measure their spin photography, alongside their video assets.

Invodo Spin enables online shoppers to intuitively pan, zoom, and rotate a product on multiple axes. The solution is unique in that it combines:

  • High quality, scalable spinphotography services that leverage Invodo’s production expertise, laser-guided robotic photography equipment, and workflow software; with
  • An HTML-based spin player – designed to be intuitive, fast-loading, and responsive on both desktop and mobile devices. It’s built on Invodo’s industry-leading Visual Commerce platform – which allows clients to publish, measure and optimize their rich media assets from a single console.

    When combined with Invodo’s full-service video programs, Invodo Spin gives retailers and manufacturers even greater return on investment for their online merchandising dollar. This can be measured through increased site conversion, higher customer satisfaction and reduced product returns.

    “Invodo’s strategic video programs have influenced more than 50 million online shopping decisions. We’ve taken that expertise to develop a spin product that’s equally effective for e-commerce,” said Craig Wax, CEO of Invodo. “Our vision for e-commerce centers around highly engaging, visual experiences. Invodo Spin is our next significant step toward delivering a complete visual commerce offering.”

    Invodo video client FootSmart®, the largest direct retailer of foot and lower body healthcare products in the United States, produced and deployed Invodo Spin for nearly 100 products as part of Invodo’s Spin Early Adopter Program. FootSmart now plans to roll out the feature across its product catalog.

    “Invodo Spin lets our shoppers engage with products in a whole new way,” said Lauren Schuman, Director of Online Merchandising & Content at Benchmark Brands/FootSmart® Catalog. “It’s great to be able to work with a single full-service provider to deliver video, spin, and other exciting visual experiences.”

    For more information about Invodo Spin, visit www.invodo.com/solutions/spin/.

    About Invodo

    Invodo educates and influences consumers by creating and delivering the world’s most powerful content. Invodo’s Visual Commerce programs combine strategy, production, and technology to improve conversion rates, reduce returns, and increase consumer engagement. The Invodo Visual Commerce platform manages production workflow, delivers video SEO, and collects integrated analytics to drive ongoing optimization of visual content.





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    Source: Business Wire


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