Clear Channel Media and Entertainment EnhancesIts
Streaming AdvertisingOffering Using Cutting Edge Adswizz’
TechnologyTargeting – utilizing the latest technology to serve custom ads
based on age, gender, psychographics, device platform and more.
Server-side technology – enabling precise ad targeting across a
vast array of multi-platform systems including connected cars, in-home
entertainment devices and anywhere audio is streamed by consumers.
Flexibility – developed from inception to be Content Delivery
Network (CDN) agnostic allowing clients to have the freedom of choice
for their preferred CDN.
Metrics – providing detailed real-time and historical analytics
about the audience of each stream.
NEW YORK--(BUSINESS WIRE)--
AdsWizz, an advertising technology provider for the digital radio and
audio industries and iHeartRadio, Clear Channel Media and
Entertainment’s all-in-one digital music and live radio streaming
service, today announced a partnership to develop a powerful new
delivery insertion method for targeted ads in live broadcast radio
streamswith unique new capabilities.
Clear Channelwill build its unique and integrated digital
advertising capabilities by using AdsWizz’ audio ad insertion and
ad-serving suite of solutions. AdsWizz ad serving technology will enable
Clear Channel to deliver a tailored advertising experience based on
individual listeners’ specific characteristics including user profiles
and preferences, location and devices used for more than 840 Clear
Channel radio stations across the country that stream live on its
iHeartRadio all-in-one digital service. The new product offering will be
developed with HTTP Live Streaming which will allow greater reach and a
more reliable live stream ad delivery system.
In addition, by working with Clear Channel AdsWizz will now be able to
utilize the unmatched audience reach, segments and in-depth insights of
Clear Channel’s more than 245 million monthly listeners to more
accurately serve up ads to target consumers based on their demographics,
psychographics, geo-location and custom, data-defined segments.
“After a thorough selection process, we’ve been truly impressed by
AdsWizz’ unique set of technical capabilities and believe that AdsWizz’
delivery network offers the best state-of-the-art technology to expand
our offerings for advertisers, partners and consumers and align with our
long-term vision to deliver unmatched services for our
advertising partners,” said Brian Lakamp, President of Technology and
Digital Ventures for Clear Channel. “Having the ability to serve
targeted ads simultaneously to specific digital users during a live
radio stream across our 840 Clear Channel stations nationwide on
iHeartRadio presents a powerful platform for our advertisers and
AdsWizz leads the market place in:
“We’re very excited to partner with a media powerhouse such as Clear
Channel that truly understands the power of digital and wants to
leverage it to deliver the best experience for both the end-user and the
marketers,” said Alexis van de Wyer, AdsWizz CEO. “We continue to be
impressed by Clear Channel’s vision, unique assets and focus on
About Clear Channel Media and Entertainment
With 245 million monthly listeners in the U.S., Clear Channel Media and
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media and Entertainment serves 150 markets
through 840 owned radio stations, and the company’s radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems. iHeartRadio, Clear Channel's digital radio platform,
is the No. 1 all-in-one digital audio service with over 345 million
downloads; it reached its first 20 million registered users faster than
any digital service in Internet history. Through Clear Channel’s radio
personalities’, stations’ and iHeartRadio’s Facebook, Instagram and
Twitter pages, the company’s social footprint includes more than 53
million people and has amassed 15.4 billion social impressions across
its signature events, proving to be one of the most popular digital
music destinations in the U.S.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB:
CCMO), a leading global media and entertainment company.
AdsWizz is a leading global technology provider of advertising solutions
for the digital radio and audio industries. Its server-side solutions
and global audio ad exchange offer advertisers unique targeting
capabilities and provide audio publishers powerful new ways to monetize
their listenership. This has led AdsWizz to quickly become a go-to
resource for many of the world’s most prominent ad networks, agencies,
and digital audio publishers.
Angel Aristone, 212-377-7802
Source: Clear Channel Media and Entertainment