News Column

Energica Inflates Ego's Velocity With Battery Power

July 21, 2014

By Marco della Cava, @marcodellacava, USA TODAY

Energica Ego is a battery-powered motorcycle that is fun to ride and delivers a solid punch. (USA Today)
Energica Ego is a battery-powered motorcycle that is fun to ride and delivers a solid punch. (USA Today)

Giampiero Testoni straddles the sleek Energica Ego motorcycle, hits a few buttons and nothing happens. Dead silence.

"Impressive, no?" he says with a smile.

Before getting an answer he's suddenly off, rocketing down curvy Skyline Boulevard with a reporter clinging tenuously to his midriff. Instead of a snarling exhaust, there's only the sound of a faint metallic whine and the rush of the wind. Impressive, yes.

Electric-car pioneer Tesla was the first to extol the glories of a battery-powered engine with a linear torque curve capable of neck-snapping acceleration. Now, Energica, a company based in Ferrari's northern Italian hometown of Modena, hopes to do the same for lovers of superbikes, those track-ready cycles that are all about looks and raw speed.

"Our customers aren't really those looking for electric scooters, but rather, those people who love motorcycles and high-tech," says Testoni, chief technology officer of Energica, which brought a small cadre of executives and motorcycles to the Bay Area for a series of demonstration rides.

That's a smart marketing move, considering the $100,000 Tesla has found consumer favor in its Silicon Valley backyard. And much like the Tesla Model S, the Ego -- which is capable of a 60-mph sprint in three seconds -- is a pricey piece of tech hardware.

The base Ego costs $40,000, while 45 limited-edition Egos featuring upgraded parts start at $67,000. Features include touches such as Marchesini aluminum wheels, Brembo brakes and Marzocchi and Ohlins shocks. The special Egos will be delivered in spring 2015, the standard model a few months later.

High-end electric motorcycles are gathering momentum. Harley-Davidson is touring dealerships with its Project LiveWire electric motorcycle, which remains in the test phase. Lightning Motorcycle of San Carlos, Calif., recently unveiled its Lightning Superbike LS-218, the number referring to the top speed.

Energica is projecting sales of 500 Egos its first year, with a target of 1,200, and 5,000 in subsequent years. The break-even point is sales of 2,000 bikes annually, says company CEO Livia Cevolini, whose grandfather started parent company CRP Group nearly half a century ago.

CRP made its name manufacturing custom high-tech parts for Formula One and other racing disciplines; CRP USA, based in North Carolina, works extensively with NASCAR racing teams.

"We felt it was time for CRP to be known for a specific product that showcased what we can do, but it couldn't be a car, because that's who our clients are," Cevolini says. "After a few years of testing (one-off) electric bikes at races, we knew this was it."

Motorcycle-loving America is a key market for Energica. The company has plans to open in San Francisco and New York, and it is eyeing Los Angeles, Miami and Dallas. That's in addition to storefronts in Monte Carlo, Rome and other European hot spots.

"It is a difficult category, because in Europe, electric vehicles are still ridiculed a bit; people say they're cute things for kids," Cevolini says. "But our goal from the beginning was to make something sporting and real."

For more coverage on the automotive industry, please see HispanicBusiness' Auto Channel

Source: Copyright 2014 USA TODAY

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