Digital River, Inc. (NASDAQ: DRIV),
a leading global provider of Commerce-as-a-Service solutions, announced
that the company will host a free webinar
called, “Beyond the Basics: Advanced Paid Search and Display.” The
webinar, which will showcase digital marketing strategies for managing
and growing online businesses, will be held on July 23, 2014, from 1:00
p.m. to 2:00 p.m. CDT. The webinar will be led by Mahmood Khan, senior
program manager for strategic marketing at Digital River, and feature a
guest speaker from a leading high-end consumer electronics manufacturer.
Managing media plans and allocating media budgets seasonally and
across online channels;
Using progressive online testing methods to maximize demand generation
results via ad copy, ad extensions, display banners and landing pages;
Enhancing paid search results by optimizing keyword portfolios and
improving category-specific targeting; and
Implementing continuous acquisition testing to capture a broader
prospect base and steal market share from competitors.
A must-attend virtual event for senior digital commerce practitioners
and digital marketers, the webinar will outline best practices for:
“This webinar is ideal for companies looking to better utilize their
digital marketing spend to drive improved demand generation results and
ultimately acquire more customers,” said Scott Heimes, Digital River’s
senior vice president and CMO. “We are excited to hear from our guest
speaker who will provide practical advice and real world solutions to
the common challenges marketers face when introducing advanced paid
search and display advertising techniques into their digital commerce
The webinar is open to the public and free of charge. Participation
requires a laptop or desktop computer. To register
for the July 23 session, please visit http://driv.ws/2o.
For digital commerce practitioners and marketers looking for additional
educational resources, Digital River hosts on-demand webinars on its corporate
About Digital River, Inc.
Backed by 20 years of ecommerce
experience, Digital River is recognized as a leading global provider of
Commerce-as-a-Service solutions. Companies of all sizes rely on Digital
River’s multi-tenant, SaaS commerce, payments and marketing services to
manage and grow their online businesses. In 2013, Digital River
processed more than $30 billion in online transactions, connecting B2B
and B2C digital products and cloud service companies as well as branded
manufacturers with buyers across multiple devices and channels, and
nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.
Twitter Tags: #ecommerce, @DigitalRiverInc
Register for @DigitalRiverInc #emarketing #webinar on
advanced paid search and display ad strategies http://driv.ws/2n
Digital River, Inc.
McKenzie, +1 952-225-3718
Associate Director, Corporate
Melissa Fisher, +1 952-225-3351
President, Corporate Development, Investor Relations & Treasury
Source: Digital River, Inc.