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China : HUAWEI partners with industry leaders for broadcasting eMBMS

July 21, 2014

Huawei has partnered with EE, the BBC and Qualcomm Technologies, on the use of 4G technologies for broadcasting -eMBMS (Evolved Multimedia Broadcast and Multicast Service).

The partnership is aiming at delivering high-quality, uninterrupted live streaming to mobile devices, with no buffering. The technology will be displayed with BBC live content on a dedicated stand at the BBC R&D Future of Broadcasting Showcase in the Glasgow Science Centre from 24 July to 3 August, simulated over a heavily loaded network to represent a real-world scenario for popular live media.

Huawei is delivering the network equipment, running over the EE network, with Qualcomm Technologies supplying Qualcomm® Snapdragon processors with broadcast middleware and an associated SDK (software development kit) for application development. Huawei believes that smartphones on the stand will also be streaming the same live content over unicast to show the difference between unicast and the 4G broadcast on show.

Fotis Karonis, CTO, EE, commented "Using eMBMS to deliver TV over 4G is an incredible demonstration of the capabilities of LTE. The quality of the network that we ve built with Huawei offers an amazing experience for consumers, and an amazing opportunity for broadcasters to more efficiently deliver their most popular content to multiple mobile users."

Kevin Tao, President of Huawei Western European Region, stated "This showcase is an exciting moment for EE, the BBC, Qualcomm Technologies and Huawei. 4G is designed with the potential to be a far more efficient way of delivering live content for broadcasters which will make the act of watching live TV much smoother with no interruptions. As a business that focuses on innovation, our aim is to push technological boundaries together with our customers and partners for broadcast that time is now."

Raj Talluri, VP of product management, Qualcomm Technologies, commented "Video continues to be a big part of mobile traffic growth, and consumers demand access to content anytime and anywhere. 4G Broadcast is designed to not only deliver high quality live video content under challenging network conditions, but also enhance the fan experience by providing an interactive view of the live action. We are excited to help demonstrate the transformative impact of 4G Broadcast in Glasgow".

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Source: TendersInfo (India)

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