News Column

RapidMiner Appoints Marcus Adams as Head of Channels and Alliances for EMEA

July 8, 2014

By a News Reporter-Staff News Editor at Journal of Technology -- Pioneering predictive analytics leader RapidMiner announced it has appointed Marcus Adams as the company's head of channels and alliances for the EMEA region. Adams brings a wealth of channel experience to the company and will spearhead RapidMiner's partner network expansion across Europe, the Middle East and Africa. In this role, he will focus on growing the company's network of resellers, distributors and partners in EMEA. Responsibilities include increasing revenue growth through the management and expansion of RapidMiner's network of systems integrator and consulting partners, extending RapidMiner's presence via resellers, further developing RapidMiner's OEM channel and managing strategic technology alliances.

"Marcus comes to us with substantial front line partner enablement experience in our market sector and a proven track record of delivering and implementing successful partner programs across multiple countries, essential skills and knowledge that will underpin our channel expansion across the EMEA region," said Ingo Mierswa, co-founder and CEO of RapidMiner. "The advanced analytics sector is one of the industry's hottest growth markets, and RapidMiner is a recognized leader in this field. Developing and fully supporting our growing partner network is essential to enable the channel to effectively engage with us and leverage the sales and solution-building opportunities that our predictive analytics technology can offer. Marcus will be key in delivering these programs and developing relationships with our partners."

With over a decade of channel roles in U.K. and global partner enablement, as well as presales roles behind him, Adams is a highly experienced channel sales and alliance executive with a proven record for delivering revenue-focused results and maintaining valuable and productive relationships with partners across all facets of the channel.

Previously, Adams was the senior manager for global partner enablement at business intelligence specialist Qlik (previously QlikTech), where he was tasked with the planning, execution and readiness of the technical components of the company's global partner enablement framework across more than 20 countries. Adams has also held positions in presales with consultancy Ciber, was group IT manager for Source BioScience and was U.K. IS manager for Ecolab.

"Advanced analytics technologies are helping organizations in a variety of diverse markets solve business problems and be more competitive and grow revenues by helping them understand customers, trends and the wider market more effectively. Expanding RapidMiner's partner network and working with more organizations looking to develop and deliver analytics-based solutions is a strategic imperative for us that will deliver value to all stakeholders in the relationship," said Adams.

"RapidMiner and its solutions are recognized as market leading in the analytics market by users as well as independent analysts. Joining the company at this stage in its evolution is very exciting, and I'm looking forward to contributing to our continued growth through making our partner network even bigger and more successful."

Keywords for this news article include: Software, Machine Learning, Predictive Analytics, Emerging Technologies.

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Source: Journal of Technology

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