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Neustar Selects Aerospike In-Memory NoSQL Database to Power PlatformOne

July 8, 2014



By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Aerospike announced that Neustar selected its in-memory NoSQL database to provide next-generation solutions for identity and data management within Neustar's PlatformOne solution. Leveraging this offering, marketers now have a unified interface that integrates real-time customer and media insights with the tools to activate tailored and personalized campaigns across channels, formats and screens, both offline and online.

As the first real-time provider of cloud-based information services and data analytics, Neustar helps marketers and IT security professionals promote and protect their businesses. To make its vast portfolio of data assets and marketing insights readily available, Neustar sought out a database that could reliably manage terabytes of data and hundreds of thousands of transactions per second (TPS) with predictable low latency. The search led Neustar to Aerospike because of its reputation as a scalable, real-time database engine for data management platforms (DMPs) in the competitive world of digital marketing and advertising.

"We needed a database that could help us scale our business rapidly," said Rob Gatto, senior vice president of media and advertising, Neustar. "After evaluating a number of databases, Aerospike was the clear choice for its unique use of flash memory and ability to scale simply with smaller, more cost effective clusters."

Creating a seamless bridge between offline and online worlds, Neustar's PlatformOne enables marketers to combine Neustar's unique and authoritative data-the gold standard for privacy-conscious, up-to-date, accurate and comprehensive consumer information-with customer relationship management (CRM) data and online data. This forms a complete and comprehensive view of the type of customer that can be used to provide relevant and personalized services on demand.

"We founded Aerospike and built the software from the ground up to take advantage of modern multi-core, multi-processor servers and flash storage," said Brian Bulkowski, Aerospike founder and CTO. "We are thrilled to see this vision become a reality and have Neustar using Aerospike to scale their business." About Aerospike Aerospike is the world's first flash-optimized database and the fastest, most reliable in-memory NoSQL database that operates with unprecedented speed at scale on just a handful of servers. Aerospike enables a new class of applications that combine transactions and hot analytics, and process billions of objects, 20K-2M+ transactions per second (TPS) and 100GB-100TB+ of data with predictable sub-millisecond latency and ACID reliability. Aerospike requires minimal operator intervention and has been in production non-stop for almost four years as the user context store for real-time bidding and cross-channel marketing at customers like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include NEA, Alsop Louie and Draper Associates. Download the free Aerospike Community Edition at www.aerospike.com and follow @aerospikedb.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Keywords for this news article include: Marketing, Advertising, Aerospike Inc., Information Technology, Information and Data Management.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC


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Source: Information Technology Newsweekly


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