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India,United States : AMAZON and CATAMARAN create JV to help SMBs in INDIA

July 2, 2014



Amazon has entered into a joint venture agreement with Catamaran Ventures, the private equity and venture capital initiative of Infosys, to bring small and medium businesses (SMBs) in India on the digital platform

Catamaran will have a majority stake in the JV, which will be called Taurus Business and Trade Services.

Catamaran and Amazon Asia formalised the partnership to help offline sellers and SMBs to take advantage of the potential of the fast-growing online customer base in the country.

This agreement is a prelude to Amazon's plan to launch a pure-play marketplace in India with its inventory after the government opens FDI in B2C e-commerce.

The BJP government put the proposals for FDI in the multi-brand retail sector on hold, which is unlikely to consider the proposal to open up e-commerce.

The exact nature of the joint venture is not known, it is expected to train small businesses to sell online and expand business. Amazon has an operational base in India and is accessible across the country.

The entity is operational across major cities and towns to train SMB sellers in online tools and help them gain a larger customer audience for their existing merchandise and develop other offerings that will increase revenues for SMB retailers in India.

Catamaran invests in ideas at stages of evolution, including startups, mature companies and listed companies with varying degrees of ownership.


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Source: TendersInfo (India)


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