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Get a more exciting point of view with the new Sony Action Cam HDRAS20

July 2, 2014



Toronto, ONJuly 2, 2014 - Summer’s around the corner – and Sony’s brand new Action Cam AS20 is tough enough to handle all the thrills that are heading your way.

· SteadyShot™ keeps images smooth and clear, even with intense camera movements

· View and control up to five cameras with wearable Live-View Remote accessory option

· Ultra-wide angle ZEISS® Tessar® lens and built-in stereo microphone for crisp and vividly realistic POV videos and sound

· Exmor R™ CMOS sensor captures detail-packed natural Full HD 50p video and stills, even in low light

· Post-shooting fun with PlayMemories Home™ and Video Merge feature

Nothing escapes the wide-angle ZEISS Tessar lens with its huge 170° field of view (120° with SteadyShot on) that’s close to human vision. Camera shakes are kept in check by SteadyShot that reduces judder and vibration when you’re hurtling down a pock-marked bike trail or buffeted by wind and waves.

Built-in Wi-Fi connects Action Cam with the wearable RM-LVR1 Live-View Remote. Available as an optional extra, this waterproofed wrist-mount accessory makes it easy to check shots and control up to five cameras with Action Cam mounted in hard-to-reach places like your surfboard or helmet.

The back-illuminated Exmor R™ CMOS sensor ensures beautiful Full HD video and awesome still photos, even at dusk when lesser cameras struggle. High bit-rate recording at up to 28Mbps ensures crisply -detailed footage, even in busy scenes with lots of camera or subject motion.

There’s also a stereo microphone that faithfully captures rich natural sound, adding an extra dimension of realism to those everyday adventures. And for extra versatility, a handy flip function automatically inverts the image if you’re shooting with the camera bolted upside down – like on the fairing of your microlight.

With its slim, low-profile design, Action Cam goes wherever you go… from surfing trips to skate parks. Its thin aerodynamic design carves through the air, cutting wind pressure when you’re streaking downhill by bike or taking the plunge in your first parachute jump.

Battery life’s even longer than its predecessor, letting you shoot non -stop video footage for approximately a generous 130 minutes with Wi-Fi on (approx. 150 mins with Wi-Fi off) – plenty for documenting that gruelling BMX trek or snorkelling trip.

When you’re back at your PC after an action-packed day out, Sony’s free PlayMemories Home app makes it easy to edit footage and share via sites like Facebook® and YouTube™. New Video Merge* lets you create exciting split-screen composites of up to four simultaneous views captured by different cameras. (Requires PlayMemories Home Version 3.1.10 or later for Windows, and Version 1.1.10 or later for Macintosh).

The new HDRAS20 Action Cam from Sony retails for $249.99 and is available for pre-sale now and will be in stores in mid-July, at Sony stores, other authorized dealers nationwide and online at www.store.sony.ca.

Please follow @sony_canada (http://file:///C:/Users/2000003540/AppData/Local/Microsoft/ Windows/Temporary%20Internet%20Files/samantha_ferguson/Desktop/Press%20Re leases/twitter.com/sony_canada) on Twitter for the latest Sony news.

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HDRAS20 - technical specifications

+------------------------+---------------------------------------------- -----+ |Image sensor |1/2.3 type (7.77mm) back-illuminated Exmor R CMOS | | |sensor with 11.9 megapixels (effective, approx.) | +------------------------+---------------------------------------------- -----+ |Image processor |BIONZ® | +------------------------+---------------------------------------------- -----+ |Video formats |MP4: MPEG-4 AVC/H.264 | +------------------------+---------------------------------------------- -----+ |Video mode (resolution) |PS: 1920 x 1080 60p/50pHQ: 1920 x 1080 30p/25pSTD: | | |1280 x 720 30p/25pSLOW: 1280 x 720 60p/-SSLOW: 1280| | |x 720 120p/-VGA: 640 x 480 30p/25p | +------------------------+---------------------------------------------- -----+ |Lens type |ZEISS Tessar® F2.8 | +------------------------+---------------------------------------------- -----+ |Focal Length (35mm |SteadyShot OFF: 15.3mm (170°)SteadyShot ON: 21.3mm | |equivalent) |(120°) | +------------------------+---------------------------------------------- -----+ |Image stabilization |Electronic SteadyShot | +------------------------+---------------------------------------------- -----+ |Multi Camera Control |Up to 5 units | +------------------------+---------------------------------------------- -----+ |Scene modes |Auto/Underwater | +------------------------+---------------------------------------------- -----+ |GPS |No | +------------------------+---------------------------------------------- -----+ |USB charging |Yes | +------------------------+---------------------------------------------- -----+ |Multi/Micro USB Terminal|Yes (supports Micro USB compatible device) | +------------------------+---------------------------------------------- -----+ |Wi-Fi |Yes | +------------------------+---------------------------------------------- -----+ |NFC |No | +------------------------+---------------------------------------------- -----+ |Dimensions (W x H x D) |Approx. 24.5mm x 47.0mm x 82.0mm | |(including supplied | | |battery) | | +------------------------+---------------------------------------------- -----+ |Media card compatibility|Memory Stick Micro™ (Mark 2)Micro SD/SDHC/SDXC | | |Memory Card (Class 4 or higher) | +------------------------+---------------------------------------------- -----+ |Weight (main unit only) |Approx. 58g | +------------------------+---------------------------------------------- -----+ |Weight (with supplied |Approx. 83g (with NP-BX1 supplied battery) | |battery) | | +------------------------+---------------------------------------------- -----+ |Supplied accessories |Rechargeable Battery Pack (NP-BX1)Micro USB | | |CableOperating GuideWaterproof Case (SPK | | |-AS2)Adhesive Mount (VCT-AM1) | +------------------------+---------------------------------------------- -----+ FOR MORE INFORMATION:



Jason Ip

NATIONAL Public Relations

416-848-1704

jip@national.ca

Robin Powell

VP MarComm

Sony of Canada Ltd.

416-495-3701

Robin_Powell@sony.ca About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony’s market-leading connected devices include, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.



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