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Aston Martin to Provide Keynote Session at RFID Journal LIVE! Europe 2014

July 3, 2014

This year's RFID Journal LIVE! Europe conference and exhibition, to be held on Oct. 23, at Dexter House, in London, England, will focus on educating end users about how radio frequency identification (RFID) technology is delivering real business benefits to companies in manufacturing, retail and other sectors.

According to a release, the event will open with three general sessions, and will then divide into a main track and a retail track.

Alastair Booker, Aston Martin's manufacturing systems lead, will present one of the keynote sessions. Booker will share how the automaker is employing active RFID tags to monitor the locations of vehicles as they progress through the post-assembly test and verification stages of the company's manufacturing process. Attendees will learn how workers access this data through a single online portal, and how they use this information to gain new insights into process performance.

Mark Roberti, RFID Journal's founder and editor, will also present a keynote session detailing the state of RFID adoption in Europe.

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Source: Travel & Leisure Close - Up

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