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Apple links with IBM: that beats everything

July 20, 2014



They used to say no one ever got fired for buying IBM, and although that was many mainframes and PCs ago, Apple seems to be hoping some of that past corporate cachet rubs off.

In a move almost as unlikely as Michael Gove joining the NUT, the two companies which were once such bitter rivals announced they were getting together to develop iPhone and iPad apps and services for business users. The move will also mean IBM's sales force pushing Apple products to its own corporate customers.

More details could come when Apple unveils third-quarter figures on Tuesday. Analysts expect revenues of around $38bn, benefiting from a weak performance from rival Samsung.

As is the way, the world's Apple followers will be seeking hints of new products, with the iPhone 6 said to be starting production shortly, for launch around September. Analysts at Barclays said an iWatch could be launched later in the year, with a focus on lifestyle and personal fitness.

Then there is the pounds 1.8bn acquisition of Dr Dre and Jimmy Iovine'sBeats Electronics, partly designed to help Apple overcome declining digital music sales due to streaming services. European regulators are due to decide by the end of July whether to approve the deal with the headphone maker.



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Source: Observer (UK)


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