News Column

INFINIX ZERO Will Trump Blackberry Z3 In The Nigerian Market

July 18, 2014 (Ventures Africa)

VENTURES AFRICA – Just 24 hours after the Nigerian launch of Blackberry's mid-market targeted-smartphone, the Z3, I got inside scoop of an impending launch of the Infinix Zero in August. To the guys at Blackberry, it probably sounds like doomsday because the Infinix Zero comes with cooler specifications at a cheaper price! Nothing sounds better to the Nigerian than beating prices and conserving funds.

I'm not even going to bore you with the technicalities of smartphone specifications. When it comes to mid-range smartphones, all that concerns the social University of Lagos chic or the igbo businessman in Onitsha, are great pricing, aesthetics, picture quality, speed and battery life.

For starters, Blackberry's Z3 at N39,000 is still way off the reach of many considering the proliferation of N25,000 – N30,000 more than satisfactory Lumias, Technos and Infinixes in the market. Infinix's lastest product comes at a more friendly N30,000.

Though the Zero and Z3 could hold each other to a draw on looks and memory (8GB), the former brandishes an amazing 13MP camera and 2MP selfie camera while the latter possesses a meager 5MP camera and 1.1MP selfie camera. Not so good for a product launched to compete in the low-cost market range.

Interestingly, the double-sim Infinix Zero reportedly has a 5 inch IPS HD capacitive touchscreen displaying at a 1280 x 720 resolution – the same as Blackberry Z10; Z3's elder borther!

Playing Fifa on your Z3 will see Messi move at a 1.2 GHz dual-core snapdragon processor speed. But on the Andriod 4.4.2 KitKat Zero, Ronaldo would be darting down the flanks on a 1.4 GHz Octa core speed.

One thing the Blackberry has going for it in this match is its 15.5 hour talk time 2500mAh battery. The Infinix Zero just shys away with a 1920 mAh battery power.

By Goke Oyeniyi

EDITOR’S NOTE: This article was first published on

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Ventures Africa

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters