News Column

Soufun, Hopefluent Set up Realty Financial Group

July 17, 2014

SHANGHAI, July 17, SinoCast -- Soufun and Hopefluent have set up a real estate financial group with an investment of CNY 300 million and CNY 200 million respectively. The venture mainly focuses on capital buffering prior to new and second-hand home purchases and sales currently and financial service content will further expand.

The two sides will then discuss a broad cooperation agreement, ranging from consultancy, new and second-hand home businesses, property management to wealth management service.

A CRIC research director believes that the cooperation helps improve e-commerce business and complete integration of industry chain by relying on Hopefluent's offline sales resources and Soufun's e-commerce business.

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Source: Sinocast Construction & Real Estate Beat (China)

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