Vancouver, Wash.--(BUSINESS WIRE)--
July 17, 2014 – The International Design Awards (IDA) winners for 2013
have been selected, and Nautilus Inc. (NYSE: NLS), has earned a first
place award in the Outdoor and Exercise Equipment Competition for its
Bowflex MAX Trainer™ project.
The Bowflex Max Trainer(TM) combines the motion of an elliptical and stair stepper to help users burn up to 2.5 times the calories. (Photo: Business Wire)
The Nautilus Inc. product design team was challenged to create a cardio
product for the home that motivates, engages, and gives users a full
body workout. It had to cut the workout time in half, while pioneering a
workout product not seen before in the fitness industry. The result is
the Bowflex MAX Trainer™ – a one-of-a-kind cardio machine that burns
more than two-and-a-half times the calories of other exercise equipment
in 14 minutes and engages the upper body 80 percent more than a
traditional elliptical. Its sleek design, inspired by high-performance
motorcycles, enables full-body movement while remaining easier on the
joints than running on a treadmill. In addition, users can track
workouts using a free app for their smartphones.
The complete Bowflex MAX Trainer™ design project description and high
resolution product images are available on the IDA
website. For more product information, visit: bowflexmaxtrainer.com.
"The IDA award is an incredible honor and testament to the efforts of
our entire product design team, as we continue our focus on creating
innovative fitness solutions to help our customers reach their fitness
goals,” said Bruce Cazenave, CEO of Nautilus Inc. “The Bowflex MAX
Trainer™ is the perfect example of the unlimited opportunities to create
truly revolutionary and feature-rich exercise equipment that elevates
the user experience.”
The annual IDA competition recognizes, honors and promotes legendary
design visionaries and uncovers emerging talents in architecture,
interior, product, graphic and fashion design on a global level. IDA
honorary juries examined over 1000 entries submitted by architects and
designers of interiors, fashion, products, and graphics from 52
countries throughout the world.
IDA jury members included: Alice Blackwood - Editor, Design
Quarterly, Kahi Lee - Host, HGTV's "Design on a Dime", Style
Network's "My Celebrity Home", Melissa Sterry -
Interdisciplinary Design Scientist, Founder, Societas, Josh Rubin -
Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin
Venzky - Stalling, Senior Advisor, CMU STeP, Jeffrey
Nemeroff - Co-Founder, Creative Director, Entra Magazine, Jordan
Landes-Brenman - CEO, Haute House PR & Marketing, Raj
Nandan - Managing Director, Indesign Group, William
Menking - Founder, Editor-in-Chief, The Architects' Newspaper, Nicole
Lloyd - Senior Art Buyer, Deutsch, Inc., Rebecca
Epstein Kong - Co-founder, Artware Editions, Aaron Kenedi
- Editor-in-Chief, Print, Geraldine Grisey - Editor, Punky B
About Nautilus Inc.
Headquartered in Vancouver, Wash., Nautilus
Inc. (NYSE: NLS) is a global fitness products company providing
innovative, quality solutions to help people achieve a healthy
lifestyle. With a brand portfolio including Nautilus®, Bowflex®,
Schwinn® and Universal®, Nautilus Inc. markets innovative fitness
products through Direct and Retail channels. For more information visit: www.nautilusinc.com.
A handful of designers, thinkers and entrepreneurs created the
International Design Awards in 2007 as a response to the lack of
recognition and celebration for smart and sustainable multidisciplinary
design. The International Design Awards (IDA) exists to recognize,
celebrate and promote legendary design visionaries and to uncover
emerging talent in Architecture, Interior, Product, Graphic, and Fashion
Design. IDA aspires to draw attention to the iconoclasm of design
worldwide, conceptualizing and producing great work.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140717005268/en/
The Hoffman Agency
International Design Awards
Source: Nautilus Inc.