News Column

Bare-bnb? New logo accused of being a bit rude

July 18, 2014

GABRIELLA GRIFFITH



WHEN Airbnb launched its rebranded logo in San Francisco a few nights ago, the accommodation firm knew it would get a fair bit of attention. But it couldn't have anticipated that the new logo would be trending at number one on Twitter for eight hours. But is was. And why? Well, people think it's a bit rude. And they've gone on and on about it ever since.


But as they say, no publicity is bad publicity - and there's hardly an internet junkie out there right now who doesn't know the travel company has had a redesign. All eyes are on the company behind the work, an agency based near Old Street called Design Studio.


The design is based on the idea of people, love, places and the A in Airbnb.


Founder Ben Wright told The Capitalist he had no idea the shape of the logo would inspire so many people to think of rude, er, shapes.


"No we didn't see that coming. But it doesn't worry me - it happens all of the time, the internet is a good thing, it enables freedom of speech and there have been some incredibly creative reworkings of our design. That's the magic of the internet." You can say that again.


Airbnb's new logo has been ridiculed


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Source: City A.M. (UK)


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