News Column

SOA Software's Roberto Medrano Selected by ExecReps as a Top CMO Worldwide

July 21, 2014



By a News Reporter-Staff News Editor at Pharma Business Week -- Roberto Medrano, Chief Marketing Officer (CMO) of SOA Software, an API Management and SOA Governance leader, has been positioned as #12 on ExecReps' ExecRank listing of the nation's top 250 CMOs for 2013. Using a proprietary algorithm based on performance in 24 key areas, ExecRank evaluated more than 15,000 CMOs to select the current year's top 250 (see also SOA Software).

"Roberto is a master of what might be one of the most challenging forms of marketing," said Pavan Sethi, Lead Analyst for ExecRank, the research division of ExecReps. "He's responsible for bringing a new, disruptive technology to a target audience that hasn't quite gelled. He has to think at least half a dozen steps ahead of where the market currently sits. That's what he does with API management and other emerging technologies."

Medrano is responsible for worldwide marketing at SOA Software, which has operations in North America, EMEA, the EU and Asia-Pacific. Over the last decade, his contributions have led SOA Software to achieving industry-leading vendor status. Today SOA Software has become the de-facto standard in Service-Oriented Architecture (SOA) governance and API management software in numerous global 2000 enterprise accounts. Further Medrano has influenced SOA Software's rise to top positions in many of the industry's prestigious analyst rankings.

Medrano is a recognized executive in the information technology fields of SOA, API Management, internet security, governance, and compliance. Experienced in both start-ups and large companies, Medrano served as General Manager of Hewlett Packard's E-Services and Internet Security division becoming one of their top 100 executives. He has held executive positions at Finjan, Avnet, and Sun Microsystems. He participated in President Clinton's White House Security Summits, the White House National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace. Additionally Medrano has been ranked one of "The Top 100 Most Influential Hispanics in the US" and the "100 Most Influential Latinos in Silicon Valley."

"This is a great honor," Medrano said. "Our whole organization at SOA Software is committed to thought leadership in leading technologies for the enterprise. I'm fortunate to work with a great team and have the opportunity to market a standout product in a very important space."

ExecRank reports that, among CMOs, 2013 was highlighted by considerable focus on multiplatform content, content marketing and engagement strategies that cut through the white noise to generate a positive return on investments. The year also saw many marketing executives growing in recognition through publications, one of several forms of thought leadership that is factored heavily into these rankings, as well. The 2013 ranking includes CMOs from Apple, Wal-Mart Stores, Nike, Dell, IBM, GE, Ford, Microsoft, Dunkin Brands, Seagate and Coca-Cola. About the Ranking CMOs were ranked according to ExecReps' Research Division ExecRank patent-pending proprietary Ranking Algorithm that calculates points for 24 key categories, in addition to the insights and feedback from evaluation committees featuring some of the world's most renowned business leaders. Like all of ExecReps' Research Division ExecRank position specific ranking algorithms, the CMO Ranking Algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and team performance. About ExecReps & ExecRank ExecReps' Research Division ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecReps Inc. is an Executive Research and Advisory Firm that operates a first in class platform for Board Membership, Strategic Introductions, and Executive Best Practices. Members include C-Level executives from companies including Microsoft (NASDAQ: MSFT), IBM (NYSE: IBM), Cisco (NASDAQ: CSCO), and hundreds of others. Read more about ExecReps & ExecRank at www.ExecReps.com For the full list, visit http://execreps.com/execrank/top-cmos/. About SOA Software SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software's technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve agility and operational excellence across their applications and datacenters. Some of the world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products. SOA Software is also recognized as a "Leader" by Gartner in Application Services Governance MQ and as a leader by other analyst firms. For more information on SOA Software's API Platform, see http://www.soa.com All product and company names herein may be trademarks of their registered owners. SOA Software, Community Manager, API Gateway, Lifecycle Manager, OAuth Server, Policy Manager, Portfolio Manager, Repository Manager, Service Manager, API Manager, and SOLA are trademarks of SOA Software, Inc.

For more information, please contact: pressroom@soa.com Follow us on: Twitter: https://twitter.com/SOASoftwareInc Facebook: https://www.facebook.com/SOASoftware LinkedIn: http://www.linkedin.com/company/14301 RSS: http://www.soa.com/index.php/news/feedYouTube: http://www.youtube.com/soasoftware

Keywords for this news article include: Marketing, Algorithms, Technology, Advertising, SOA Software, World Wide Web, Internet Security.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC


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Source: Pharma Business Week


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