The partnership will offer services geared at security, mobile device management, and big data and analytics.
The announcement, just two days before
The company will release more than 100 apps targeting industry-specific issues in retail, healthcare, banking, travel, transportation and telecommunications,
"We wanted to focus on creating an absolutely irresistible workflow and processes, and a design of apps that can be used by every user in the organisation,"
"We wanted to remove some of the existing barriers of mobile in enterprise," she said, adding that CIOs worry about security, utilising cloud and installing apps in mobile devices.
The partnership, which was six months in the making, will offer services geared at security, mobile device management, and big data and analytics. The company also plans to develop cloud services optimised for Apple's mobile operating system, iOS. The devices will operate through wireless carriers chosen by the client, she said.
BlackBerry shares were down 3% following the announcement. The Canadian smartphone maker has increasingly targeted its secure software at businesses as part of an effort to turn the company around after losing ground to Apple's iPhone and Samsung.
Apple and Samsung have steadily expanded their share of the mobile enterprise market in recent years, mostly at BlackBerry's expense, while Microsoft Windows phones have made little headway.
Increasingly, Apple's expansion has been driven by employees bringing in their own devices and requesting corporate support, the so-called bring-your-own-IT trend.
Hooking up with
"This deal is a very targeted attempt by Apple with the help from
The apps will be supported through AppleCare, Apple's hardware warranty and customer service.
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