News Column

WEST ELM TO OPEN NEW RETAIL STORE IN NEW ORLEANS

July 15, 2014

Magazine Street Location will be the first West Elm in Louisiana

BROOKLYN, N.Y.--(BUSINESS WIRE)-- Home furnishings retailer West Elm announced today that it will open a new retail store in New Orleans, Louisiana on Thursday, July 24, 2014 at 10am. Located at 2929 Magazine Street in the Lower Garden District, the approximately 10,000 square foot store will open with the brand’s diverse mix of furniture, home dÉcor, gifts and collaborations. The store is designed with installations inspired by New Orleans culture and will feature a LOCAL assortment made by Louisiana-based artisans that includes art, leather goods, vases and stationery. A special edition West Elm New Orleans tote bag designed by Grove Street Press will be given away to the first 300 shoppers with a $50 minimum purchase.

“We are excited to open our first store in Louisiana and support the design community by partnering with Louisiana-based artisans for our local assortment, limited-edition gift bag and in-store installations,” said Jim Brett, president of West Elm. “The West Elm New Orleans store preserves the historical features of the building the store occupies. We’ve also embraced the local culture and architecture of the city by adding art installations using reclaimed musical instruments and installed fixtures that reflect the spirit of Magazine Street.”

Similar to other locations, the New Orleans store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home. The store will open with West Elm’s Fall assortment which includes an expanded collection of lighting, new collaborations and handcrafted pieces from Haiti, India, Peru and the Philippines. During opening weekend all bedding and cook’s tools will be 20% off.

Additional store opening activities and events include a sweepstakes* that offers New Orleans residents a chance to win a $2,000 gift card and an invitation to a pre-opening celebration taking place on the evening of July 23rd. The party will be catered by local favorites: Boucherie, Sucre’, Bellocq and NOLA Brewing. A portion of the evening’s proceeds will benefit The Roots of Music, a local non-profit organization dedicated to empowering youth through music education, academic support, and mentorship while preserving and promoting the unique musical and cultural heritage of New Orleans.

For up-to-date information on in-store promotions and events, New Orleans residents are encouraged to Like the Magazine Street store on Facebook: http://www.facebook.com/westelmnola.

West Elm New Orleans is open Monday-Saturday 10am-7pm and Sunday 12pm-6pm. The store’s address is 2929 Magazine Street, New Orleans, LA, 70115 and the phone number is 504-895-2469.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. West Elm’s complete collection of furniture and accessories for living rooms, bedrooms, kitchens and dining rooms can be found in 58 retail stores in the United States, Canada, Australia and the UK and around-the-clock at www.westelm.com. The brand also offers international shipping to customers around the world and has an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Deadline to enter sweepstakes is July 20th. For official rules and entry form please visit: http://www.westelm.com/neworleanssweeps.




Contacts for West Elm:

Nicole Sutliff, 718-780-4416

nsutliff@wsgc.com

or

Kendall Coleman, 415-616-7926

kacoleman@wsgc.com



Source: West Elm


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