It is the fourth city for the
Since its founding, more than 1,000 pop-up shops have been set up through Storefront, in spaces ranging from vacant storefronts to art galleries to boutiques seeking to host a shop within a shop, generating more than
More than 300 spaces already are listed for rent in
Storefront, which in April secured
It simplifies what can otherwise be a time-consuming process of walking neighborhoods, looking for brokerage signs, calling to see if a space is available short term and negotiating price, Pollock said. It also helps out-of-state businesses find rentals as they try to dip their toes into new markets.
While Storefront counts some big names including
While it is free to list a property and to search, Storefront charges a fee of 5 percent of the rental price if a deal is made, which is split between the tenant and the property owner.
With plans to move her namesake clothing boutique from the
Storefront saved her from the hassle of the pop-up real estate search, she said.
"It was really easy," said Chatzka, who is one of the company's first
Chatzka through Storefront found a 1,400-square-foot space inside the Block 37 shopping mall, where she will set up shop
Chatzka's pop-up, which will be larger than her permanent 950-square-foot store Anastasia at
Chatzka, whose regular store has a design studio where she makes custom apparel, at the pop-up will sell a festival capsule collection (think circle skirts, bralettes) and have a photo booth, as well as the option of custom designs, she said. She hopes the pop-up helps her lay some groundwork as she seeks more permanent digs downtown, ideally in the
Pollock co-founded Storefront with its CEO
The idea for Storefront was born after witnessing an artist friend of theirs try to set up a pop-up gallery, said Pollock, who added that both he and Eliason come from families of artists and designers. The friend talked to 20 brokers before finding a three-month lease, longer than desired, he said.
"The project was built for these emerging designers," he said.
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