THE value of Excluding distortions arising from the timing of Easter, the year- on-year growth in retail sales value last month was the weakest since
The figures, published today by the
The total value of
"Even sales of home accessories and furniture flatlined, which is surprising given the
He added: "Sales in the food sector also struggled, with
He said these steady sales had meant most fashion retailers had not resorted to the deep discounting seen in previous years. This, he observed, would help them hold on to their profit margins.
The BRC figures show the value of online sales of non-food products in June was up 10.6 per cent on the same month of last year.
BRC director general
She added that, for retailers, it was a mixed picture, with food sales down and non-food sales up but at a slower rate than in May.
Analysing the figures, Ms Dickinson said: "Are consumers pausing for a breath after the recent rush for revamping their homes? Could it be that they are feeling a touch more confident and have bought into fashion at full price, which in turn has encouraged some retailers to delay their summer sales? In this case, retailers may find that their margins are less affected than figures would suggest.
"On the other hand, the total value of overall food sales is still in decline but the lower pricing policies we have witnessed are good news for consumers who are set to continue to benefit from keen bargains in their shopping baskets."
THE value of
Excluding distortions arising from the timing of Easter, the year- on-year growth in retail sales value last month was the weakest since