News Column

IMM Introduces New Brand Strategy

July 15, 2014

New look based upon same corporate philosophy while reinforcing industry leadership

LINDEN, N.J.--(BUSINESS WIRE)-- IMM, a pioneer of integrated eSignature and workflow solutions for business document processing, today launched a complete brand refresh initiative for the company. The renewal of IMMís brand identity reflects the companyís recent growth, dynamic vision for the future and innovative technology position held within the eSignature industry.

For almost two decades, IMM has set the standard and helped advance the state of electronic document and eSignature technologies. The company has grown both organically and through strategic partnerships over the years, remaining financially strong and sound while proactively evolving its product strategy to meet new and emerging business trends. Today, more than 650 U.S. financial institutions use IMM solutions to streamline processes, strengthen compliance objectives and enhance the consumer experience.

To symbolize this next chapter for the company, IMM has changed the company logo to embrace its history while portraying the evolution and innovation that lies ahead. A newly launched, progressive website redesign also brings new life to IMMís company image, mission for technology delivery and educational resources.†The site will be the launching pad for many upcoming announcements, as well as other content-rich assets going forward. The updates in corporate branding and website set the stage for the future evolution of the IMM family of products.

Mike Ball, IMM vice president of markets and strategy, explained, ďThe sophistication of our technology offerings coupled with our dynamic vision for the future deserved a recasting of the corporate brand identity. We believe that this new identity provides a visualization of the dynamic future for IMMís technology and customers. We thank our legacy customers and partners for their loyalty and support that has brought us to this exciting place today, and look forward to our combined future as eSignature technology partners.Ē

About IMM

Based in Linden, N.J., IMM develops and delivers innovative technology solutions that enable financial institutions to electronically streamline their business operations and processing environments. With a strong and secure legacy of serving more than 650 banks and credit unions with solutions for eSignature capture, business process (workflow) automation, and document presentment, IMM continues to create advanced software applications that promote clientsí sustainability while dramatically increasing productivity and operational efficiencies. The company is a longtime advocate of eSignature adoption and education, active in ESRA to advance the publicís understanding of issues surrounding the use of electronic signatures and records.

For more information, visit www.immonline.com or connect with the company on LinkedIn, Facebook and Twitter @imminfo.



For IMM

Megan Fort, 678-781-7223

Source: IMM


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