News Column

HTC EYES 15% SHARE OF INDIA MARKET

July 11, 2014



Handset manufacturer HTC of Taiwan is aiming to increase its share in the smartphone market in India to 15 percent in the next two years from four-six percent at present. HTC has recently launched sub-Rs10,000 smartphones with its HTC Desire 210 dual SIM phone for Rs8,700. Almost 50 per cent of the smartphone market in India is below Rs10,000. India is one of the world's fastest growing smartphone markets and sales more than doubled to 41.1 million smartphones in 2013 from 15.1 million in 2012.


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Source: Indian Business Insight


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