A Hispanic executive has been selected as the next president and CEO of the consumer-advocacy organization Consumer Reports, the company announced Tuesday.
Marta Lourdes Tellado is just Consumer Report's seventh president and the first Latina to hold the leadership position. Ms. Tellado, who will assume the new role in September, has served as the vice president of global communications at the Ford Foundation for the past nine years.
"It is an exciting time to take the reins at such a highly regarded and trusted organization," Ms. Tellado said in a press release. "The organization is well positioned to articulate a compelling vision of a more just society in which consumers play a central role. I am proud and humbled to lead this charge at Consumer Reports."
Ms. Tellado will succeed James Guest who has led Consumer Reports since 2001. During his 13-year tenure, Mr. Guest led the transition from a consumer magazine to a multimedia testing, advocacy and consumer resource on digital and print platforms.
Consumer Reports is a nonprofit organization with nearly 600 workers and revenues of more than $260 million last year. Though the magazine accepts no advertising, the company has had to adapt as more consumers are getting their information online.
"Marta will continue to raise Consumer Reports' profile in a changing media world and to work with our board and staff to engage new audiences and empower consumers," said Walter Bristol, chair of the Consumer Reports board of directors.
Born in Cuba and raised in New Jersey, Ms. Tellado began her career in public policy and advocacy working alongside Ralph Nader and Joan Claybrook at Public Citizen. She worked in various other organizations before joining the Ford Foundation where she focused on social injustice issues such as economic fairness, civil rights, and free and fair access to the Internet.
Ms. Tellado serves on various board including Hispanic organizations such as Ballet Hispanico and Hispanics in Philanthropy.
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