News Column

Yahoo buys video streaming startup RayV

July 13, 2014



Yahoo announced Friday it has bought an Israel-based startup specialising in streaming high-quality video to computers and mobile devices.

Yahoo did not disclose financial terms of the deal to acquire RayV, which will become part of the California Company's research and development team in Tel Aviv. "The (RayV) team lives and breathes video, and have become industry pioneers," Yahoo said in a Tumblr post.

"This deal demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space."

Yahoo is focusing on ramping up its offerings for streaming video live or on demand.

News of Yahoo's latest acquisition came on the same day that it unveiled a lineup of free streaming concerts by music stars such as Usher, Michael Franti and The Dave Matthews Band.

A Live Nation Channel on Yahoo Screen promised to serve up a new live concert daily beginning on July 15, when The Dave Matthews Band performs two sets.

"In today's on-demand entertainment environment, live experiences are the only ones that we all share together, at the same time," Yahoo chief marketing officer Kathy Savitt said in a statement.

Concerts can be streamed through Yahoo Screen on a wide array of Internet-linked devices including Roku, Xbox 360 consoles, AppleTV, desktop computers and mobile devices powered by Apple or Android software, according to the Sunnyvale, California-based technology firm.

Published in The Express Tribune, July 13th, 2014.

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Source: Express Tribune (Pakistan)


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