News Column

Be competitive!

July 13, 2014

Some telecom operators are offering customers latest mobile handsets without any down payment for a limited time period. Others like Batelco need to realise that to win the mobile network market, they need to be competitive.

Being a loyal customer for the last eight years, I was upset to find out that my company did not offer the popular new mobile devices without any down payment and only offer no down payment on the old and newer less popular mobile handsets. This is a big blow for existing mobile users, who want to be in trend with the latest mobile handsets, forcing them to switch to other network operators who have better, more exciting offers.

Today, people have the choice to keep their number while switching to another network operator and it has never been so easy, thanks to TRA (Telecommunication Regulatory Authority).

Why leave customers with no option but only to switch to other operators? Take my case as an example, as I am still awaiting a similar offer and am reluctant to change to another network operator due to the commitment built over continuous years of service. But how long will I have to wait? My friends keep informing me of other exciting offers and constantly urge me to switch and take advantage.

Disappointed loyal customer

A Batelco spokesman said: "Batelco continuously rolls out new offers with the latest devices bundled with top value-packages that includes the device, free calls and SMSs plus unlimited data. As Bahrain's population is very tech savvy these days, we make use of the popular social media channels, send direct SMSs to our customers, update our website and publish a monthly catalogue which contains great offers which are available at our retail shops. We have over 20 retail shops all over the kingdom and customers are invited to visit any of them to see our range of devices and seek advice from our retail staff about the products and services that best suit their requirements."

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Gulf Daily News (Bahrain)

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters