Harrold is investing
Harrold envisions concert tours as roughly 75 percent of Firestone's business, part of a mix that also includes popular club nights as well as private parties and corporate events.
"Clubs evolve," said Harrold, who opened the nightclub in 1993. Its history ranges from its early days as a gay club to internationally known epicenter of Rave culture in the 1990s.
"As the world changes and turns, you have to change and turn with it," he said.
For Firestone, the evolution involves an improving economy that has lifted the concert industry and a burst of construction of upscale apartments that could bring new downtown residents into the club's neighborhood around
There's also the potential of
"Three years ago, all these buildings weren't going up around us," Harrold said. "Now, we're becoming the center of downtown. I could not have landed a jet on a dime any better than I did buying this property."
The Firestone, with a capacity that ranges from 1,500-3,100 patrons, could potentially fill a niche in
By comparison, the downtown Beacham holds roughly 1,000 concertgoers, about half the capacity of the larger
"A lot of acts play in that capacity range," Bongiovanni said. "The biggest thing is where does the public like going to see shows? Rooms do develop a reputation in terms of music. People familiar with that music may have come to other shows and, as long as the experience was a good one, they likely will come back."
Nationally, the concert industry is rebounding from the recession, said Bongiovanni.
In 2013, the North American concert business generated a record
"It is true that the economy is gradually improving on national basis," Bongiovanni said. "Because of
To prepare for Firestone's concert push, Harrold invested
Renovations to the brick building, designated a historic landmark by the
The bar near the club's front entrance is a more user-friendly oval shape and railings that used to inhibit access to the club's back bar are gone. More money was spent on custom-built furniture and attractive crowd-control barriers for "mosh pits that are more aesthetically pleasing," Harrold said.
"You won't see any other club in town with a light show that costs
Outside, there's a new
Upcoming concerts include hip-hop group Bone Thugs-N-Harmony on
Gone are the six cabanas on the club's
"Now you can see the sign," Harrold said. "You gotta let people know what you're doing."
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A concert encore
Where: Firestone Live,
Acts to watch: Bone Thugs-N-Harmony,
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