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Produce Investments Acquires the Jersey Royal Company

July 11, 2014



ENP Newswire - 11 July 2014

Release date- 10072014 - Produce Investments, the parent company of Greenvale, has announced the successful acquisition of The Jersey Royal Company for a total cost of GBP15 million.

The acquisition of this widely recognised 'brand' will give Greenvale greater influence over the early / new potato season, and will allow it to enhance its planning and strategy over the rest of its crop as it moves through the harvest season.

It will also strengthen Greenvale's offering to its customers by providing a wider range of potato varieties to choose from, and will broaden Greenvale's customer base.

And with the Jersey Royal Company historically selling to the majority of main UK retailers this will give Greenvale the opportunity to cross sell.

The Jersey Royal Company operates from a number of key sites across the island of Jersey and has been established for over 20 years, growing, packing and supplying the internationally recognised and protected Jersey Royal potato brand to a wide number of retailers in the UK.

In addition the Jersey Royal Company owns a business in Kent, The Kent Potato Company which grows, packs and supplies UK retailers with locally sourced Kent Potatoes.

Barrie Clapham, Chairman of Produce Investments, commented:

'I am delighted we have been able to purchase such a well known business. It takes the Company into a very significant sector of the potato market and we are both excited and confident about the future earnings potential.

'This acquisition marks an exciting period for Produce Investments and the employees at both the Jersey Royal Company and the Kent Potato Company, providing an opportunity to continue to develop a business which combines real food and farming heritage with the demands of modern supply chains and consumer passion for this high quality brand.'

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Source: ENP Newswire


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