News Column

Folk Art Market sells out for Saturday; tickets available Sunday

July 11, 2014

The Santa Fe New Mexican

July 11--All 10,000 tickets for Saturday's International Folk Art Market are sold out, but there are still plenty of tickets left for Sunday's market, organizers said today.

This is the first year the number of admission tickets have been capped, and the limit is in part "to make sure marketgoers have a great experience," said Clare Hertel, especially with regard to the park-and-ride shuttle services. "We have lots of tickets for Sunday," she said. "We don't want people to think we are all sold out."

The Early Bird market events for Friday night are also sold out -- and some of the tickets are even being offered on Craigslist. The website to purchase tickets for Sunday is

Executive Director Shawn McQueen-Ruggerio said the market did a detailed study of space and capacity last year for the compact market area around Museum Hill. Planners also looked at wait times and capacity for the park-and-ride shuttles. Last year, they had about 10,000 attendees on Saturday and another 11,000 on Sunday.

Organizers decided that to maximize the market experience, they wanted to ensure no one would wait more than half an hour for the shuttle buses, and that there were no long lines at the cashier tent or at the bathrooms.

"Our effort to do this, is to never disappoint," McQueen-Ruggerio said. "Our tickets were selling three times faster than last year, and we don't want to turn people away at the door."

She said maximum capacity on Museum Hill is 7,500 -- and the peak time for attendance is later morning. Sanitation and bathroom capacity also was calculated as part of the analysis, Ruggerio said.

"We don't want lines more than half an hour for transportation. We know how many people we can move in half an hour with all the buses running," she said.

If people want to attend Saturday and do not have a ticket, she said, they can show up later in the day and, as those inside leave, others will be let in. Those with tickets should also be courteous and pass them on if they cannot attend, she said.


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Source: Santa Fe New Mexican, The (NM)

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