News Column

Jayman Modus Homes Launches Groundbreaking Augmented Reality Technology to Bring Multi Family Homes Into the Third Dimension

July 10, 2014



CALGARY, ALBERTA--(Marketwired - July 10, 2014) - Jayman Modus announced today the launch of their new digital application, the Modus Matrix Augmented Reality and Next Generation Touchscreen.

Modus Matrix is a free mobile application (www.modusmatrix.com) that allows users to take 3D virtual tours of new townhome/condominium communities before they are built. Utilizing Augmented Reality software to create these virtual models, users can visualize their new townhome/condo community complete with architectural details, landscaping and interior panoramas from their tablet or mobile device.

The Modus Next Gen Touchscreen is in essence a complete virtual library of all community and company information including brochures, videos, floorplans and more which can all be sent immediately to an email or mobile device via text messaging. This and the "live to the second" social media feeds, product availability and mortgage calculator truly deliver the potential of next generation technologies into the homebuilding market.

"With 89% of Smartphone users searching online to make purchasing decisions the need for a digital tool is imperative," reports Sandi Serr, Project Marketing Specialist. "Our customers are keen to educate themselves about their potential homes and it's our responsibility to ensure that knowledge is readily available and easy to access."

Features of the Modus Matrix digital application for phones and tablets include:

-- Geo-location component allows users to walk onto the site and see the community and its buildings full scale - complete with landscaping. To our knowledge, this is the first time this has been accomplished. -- Ability to do a virtual walkthrough of a fully landscaped project inside and out by simply scanning a marker found in magazine, ad, business card or marker downloaded from modusmatrix.com. -- View entire community project, floorplans and panoramic views seen in 3D virtual space before it's built - wherever you are.



Features of the Touchscreens located in the Modus sales centres include:

-- Comprehensive live to the second information that communicates real time townhome/condo availability and social media updates. -- Comprehensive library of all Modus company and product details. -- "Send it to me" feature allows aforementioned product & company information to be transferred via email and SMS (text messaging) to any number of devices allowing consumers to leave the sales centre with everything they need without carrying a stack of printed material. -- Built in mortgage calculator allows customers to determine their qualifying income on the spot.



Jayman Modus

Jayman Modus is an award winning builder of new multifamily townhomes and condominiums. As a division of one of Alberta's largest builders, Jayman, their industry-leading approach has resulted in an entirely new standard of homebuilding. For more information, please visit www.jayman.com/matrix, or visit us on Facebook www.facebook.com/JaymanModus.

FOR FURTHER INFORMATION PLEASE CONTACT: Sterling Cross CommunicationsChristopher Lower 612-227-4863 chris@sterlingcrossgroup.com Source: Jayman Modus


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Source: Marketwire (Canada)


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