News Column

Immersion and Huawei Enter into Multi-Year License Agreement

July 10, 2014

Huawei to use haptics to create dynamic user experiences on smartphones

SAN JOSE, Calif.--(BUSINESS WIRE)-- Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced that it has entered into a multi-year worldwide license agreement with Huawei Device (Dongguan) Co., Ltd., the third largest global supplier of smartphones according to IDC. This first direct license agreement with Huawei for Immersion’s haptic software, TouchSense® 3000, enables Huawei to add tactile feedback to certain Huawei branded mobile devices to create rich, multi-dimensional user experiences.

“At Huawei, our goal is to offer high-quality, well-designed devices to consumers. Touch and tactile feedback is a natural part of how we understand and communicate with the world. We’re working with Immersion to leverage their expertise in how to bring the best haptic experiences to our products,” said Wu Dezhou, VP of Honor brand devices at Huawei.

Immersion TouchSense software creates an unlimited number of customizable, high-quality, power-efficient tactile effects that enhance mobile user interfaces, applications and services. The technology enables device manufacturers to create distinctive and intuitive user experiences by adding touch feedback throughout the device for better usability, greater realism and enhanced interactivity.

“Huawei is building leading full-feature smartphones to fit the busy lifestyle of today’s users, and tactile feedback is one of those must-have features for any smartphone,” said Dennis Sheehan, SVP of sales and marketing at Immersion. “In addition to being at the center of a person’s communication, the smartphone is now used for many other things, such as entertainment and information discovery. With Immersion’s technology, mobile manufacturers can improve and differentiate their user experiences by adding an entirely new dimension to their devices. We’re pleased that Huawei has chosen to license TouchSense and look forward to working with them to bring innovative tactile experiences to users.”

For more information on TouchSense visit http://www.immersion.com/products/touchsense-tactile-feedback/.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile device, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,650 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider. Through the dedication to customer-centric innovation and strong partnerships, Huawei has established end-to-end advantages in telecom networks, devices and cloud computing. Huawei is committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Its products and solutions have been deployed in over 170 countries, serving more than one third of the world’s population.

For more information, visit Huawei online: www.huawei.com

Follow us on Twitter: www.twitter.com/huawei

YouTube: www.youtube.com/Huawei

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion’s technology.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in establishing and operating Immersion’s business entity in China, unanticipated difficulties and challenges in product development efforts by Immersion and its licensees in China (including Huawei); lack of market demand for Immersion’s technologies; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)




Immersion Media

Edelman

Reagan Crossley, 650-762-2955

reagan.crossley@edelman.com

or

Immersion Investors

The Blueshirt Group

Jennifer Jarman, 415-217-5866

jennifer@blueshirtgroup.com

Source: Immersion Corporation


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