New Multiplex Features Cinemark’s NextGen Cinema Design Concept, an
XD Auditorium and Will Showcase Cinemark’s New Reserve Level with VIP
Premium Seating, Full Cocktail Bar & Lounge and Expanded Dining Options
Luxury rocker-style seating with tables
Private balcony entrance to five auditoriums
Full bar and lounge
Expanded dining options featuring Chicken Tinga Nachos, Baja Style
Fish Tacos, Crab Cake Sliders and Bacon-Basil Pesto Chicken Flatbread
Pizza and much more
PLANO, Texas--(BUSINESS WIRE)--
Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s leading motion
picture exhibitors will open a new 15-screen, all-digital movie theatre
featuring the new Cinemark Reserve Level in Towson, MD on Thursday, July
10, 2014. The new Cinemark Towson and XD theatre located at 111
East Joppa Road in Towson will showcase large, wall-to-wall and
floor-to-ceiling screens, enhanced sound systems, and digital projection
in every auditorium. The theatre will feature a Cinemark XD: Extreme
Digital Cinema auditorium and seven of the auditoriums will be RealD
3D capable. In addition, Cinemark is introducing the new Reserve Level
concept. The Reserve Level will feature a full bar and lounge as well as
VIP seating in five of the auditoriums.
“The new Cinemark Towson theatre is our first complex in the U.S. to
feature our Reserve Level,” states Tim Warner, Cinemark’s Chief
Executive Officer. “Long recognized as a pioneer in the industry,
Cinemark is taking cinema entertainment to the next level. With our new
Reserve Level, NextGen technology and an XD auditorium, this new
multiplex will quickly become recognized as the preferred location in
the Towson and the Baltimore county area for guests to enjoy a great
Information about Cinemark’s Reserve Level:
The new Reserve Level includes the following amenities:
Information about Cinemark’s NextGen concept:
The new NextGen complex will offer the latest technology and
cutting-edge amenities all under one roof:
State-of-the-art viewing environment with large wall-to-wall,
ceiling-to-floor screens available in all auditoriums
4K digital projection powered by Barco projectors; RealD 3D capability
Enhanced, sound systems that will enable customers to hear the movie
as the filmmakers intended
A cafeteria-style concession stand offering freshly-popped popcorn,
Coca-Cola fountain beverages and favorite candy brands
Cinemark XD: Extreme Digital Cinema auditorium
Information about Cinemark XD: Extreme
Digital Cinema auditoriums:
Cinemark XD is the number one, private label Premium Large Format
(PLF) in the world. XD offers a complete entertainment environment
featuring a large wall-to-wall and ceiling-to-floor screen, plush
seating and an immersive 60 plus speaker digital surround sound system.
The digital images are delivered by a Doremi server and a Barco DLP
digital projector, which offers the brightest light standards in the
industry. The XD auditorium is designed to exhibit the newest movies
every week, including 2D and RealD 3D pictures.
Cinemark takes pride in creating the best entertainment experience in
the industry. In order to make movie-going as easy and enjoyable as
possible, Cinemark focuses on offering more choices to its customers.
For example, the new theatre will feature online "Print at Home"
ticketing which is available at www.cinemark.com.
This will make it easy for patrons to purchase tickets in advance from
the comfort of their home or office. Customers will be able to bypass
lines at the box office and go directly to kiosks in the theatre lobby.
Also, guests can download and purchase tickets through Cinemark's mobile
applications that are available for iPhone, Android and Windows phones.
Finally, to stay connected, customers can sign up online to receive
free, weekly showtime emailers that contain online coupons for discounts
at the concession stand and other weekly special offers.
Several grand opening activities and offers are planned for both Friday,
July 11 and Saturday, July 12. The new theatre will give away swag bags
filled with Cinemark and movie-themed items to the first 100 ticket
purchasers each day of opening weekend, while supplies last. Radio
remotes are scheduled throughout opening weekend. A complete listing of
grand opening events, advance ticket options and showtime information
can be found at www.cinemark.com.
About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture
exhibitor, operating 486 theatres with 5,595 screens in 40 U.S. states,
Brazil, Argentina and 11 other Latin American countries as of March 31,
2014. For more information go to investors.cinemark.com.
Cinemark Holdings, Inc.
James Meredith, 972-665-1680
Source: Cinemark Holdings, Inc.