Button, a NYC-based startup designed to create an acquisition and engagement toolset that will foster more efficient methods of acquiring and keeping customers for on-demand companies, announced today the closing of a
With the advent of on-demand services – and the growing popularity of companies like Uber, Instacart, Handybook, and others – Button will seek to become a platform to help propel these businesses forward from hyper-growth with early adopters to a mass market scale and realization. It will ultimately empower and propel Button's on-demand brand partners by creating more loyal customers and quicker acquisition cycles.
"Acquisition budgets are reaching unsustainable levels, and retention technology is a time-consuming burden for companies to build and implement properly, sometimes taking years," says Co-founder and CEO of Button,
In addition to retention technology, Button will also provide a traffic generation platform to help mobile apps acquire new, highly qualified users via a cross-app promotional model. There are many complementary apps, such as hotel booking and car services, which have begun to run cross-promotions. Button can automate this process, making it easier to scale promotions as well as glean insight on cross-app user behavior. Button has launched in private beta.
"Consumers are turning to on-demand services at a breathtaking pace, as evidenced by the rapid growth of services such as Uber, GrubHub Seamless, and HotelTonight," says
Button's vision is to empower and propel the brands that represent the On-Demand economy. Button is creating an acquisition, activation, and engagement toolset that fosters higher lifetime values and creates more efficient methods of acquiring new consumers. Button has assembled an amazing team of entrepreneurs to accelerate the growth of this new economy – the platform that is transforming our smartphones into remote controls we use to navigate and transact throughout our daily lives.
About Atlas Venture:
Atlas Venture is an early-stage venture capital firm that invests in technology and life sciences companies. Since inception in 1980, its partners have helped build over 400 companies in more than 16 countries. Atlas Venture is currently investing from its ninth fund and manages more than
Read the full story at http://www.prweb.com/releases/2014/07/prweb12007688.htm
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