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Athla Unveils Velocity

July 11, 2014

Athla on July 8 launched Velocity, a hands-free speed radar app for sports

Athla said in a release that the app is available in the Apple App Store.

The company reported that Velocity uses iOS camera technology to observe and track the flight of a ball and its speed. Place an iPhone or iPad 20 feet away, parallel to the flight of the ball, and users can simply start playing and watch as the speed of their baseball pitch, soccer kick, cricket bowl, or tennis serve appears on the device.

The app accurately calibrates to within +/- 0.7 mph of the Stalker II Pro, a radar used by over 30 professional sports teams.

"We are excited to bring performance tracking to four new sports that conveniently runs on mobile devices we already carry," said Mike Gillam, MD, founder and CEO of Athla. "What's the future after wearables? We believe it is ambient technology, where the room itself is the sensor, or in our case, the field or the court. Facebook bought the software company Moves rather than the hardware company FitBit. Velocity is a radar gun dematerialized into software. That change gives players a 100x performance/cost improvement that gets better with every new generation of phone released."

Velocity is optimized for baseball, tennis, soccer, and cricket, with more sports on the way, including hockey, lacrosse, and volleyball.

Velocity Free supports GameLink mirroring and Community access.

Athla designs software for digital health, fitness, and athletic performance.

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Source: Travel & Leisure Close - Up

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