News Column

MediaTek Chooses Red Bend FOTA Software to Update #Wearables

July 1, 2014

WALTHAM, Mass. & TAIPEI, Taiwan--(BUSINESS WIRE)-- Red Bend Software, the market leader in Mobile Software Management with more than 2 billion Red Bend-Enabled™ devices deployed, announced today that MediaTek, Inc., the pioneering fabless semiconductor company, has chosen to partner with Red Bend to deliver firmware over-the-air (FOTA) software as a Service (SaaS) designed to update wearables.

The recently announced Aster “all-in-one” SoC for wearables is MediaTek’s first chip to be integrated with Red Bend’s FOTA SaaS. Red Bend’s FOTA service ensures manufacturers building on the Aster platform, and consumers of Aster-based devices, always have the latest firmware from the moment their wearable comes out of the box. Wearable consumers can also secure their investment in the device with proactive updates throughout the device lifetime.

“MediaTek’s Aster SoC supports over-the-air updates, making installation and updating of apps and services in wearable devices incredibly easy. This is all possible because of the MediaTek Capsule, which enables apps to be pushed and installed, along with sensor algorithms and drivers. This is done remotely through the wireless links between phones, tablets and their wearable devices. Red Bend’s FOTA allows MediaTek to provide a more complete update solution for our customers to manage devices over-the-air,” said J.C. Hsu, General Manager of New Business Development at MediaTek.

According to IDC, the worldwide wearable computing device market will have a compound annual growth rate (CAGR) of 83.2 percent growing to $20.6 billion by 20181. As wearables, including smart watches, fitness devices and personal healthcare monitors become an integral part of everyday life, consumers will expect them to be updated with the same reliability and efficiency as their smartphone.

Red Bend’s FOTA Service is already used by leading smartphone, tablet and automotive customers. The cloud-based service allows manufacturers to update all their device models anywhere, anytime without requiring specialized expertise in designing and operating a FOTA updating system or needing to make large, upfront capital expenditures in service infrastructure. The flexibility of the solution enables manufacturers to proactively push updates to devices, as well as for consumers to periodically check if new updates are available.

For device manufacturers, FOTA updating strengthens customer loyalty through improved user experiences, minimizes customer services costs and provides a channel to deliver new firmware and increase revenue.

“We are excited about the opportunities in front of us based on our partnership with MediaTek. With such a sophisticated SoC as Aster, the opportunities for innovation are endless,” said Oren Betzaleli, EVP, Products, Strategy and Marketing, at Red Bend Software. “Red Bend will ensure manufacturers can bring innovative wearables to market quickly, be able to continuously make those devices better and allow consumers to have the best experience possible.”

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.5 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets—the mobile and connected devices their consumers depend on. For more information visit: www.redbend.com.

About MediaTek Inc.

MediaTek is a pioneering fabless semiconductor company, and a market leader in cutting-edge systems on a chip for wireless communications and connectivity, HDTV, DVD and Blu-ray. MediaTek created the world's first octa-core smartphone platform with LTE and our CorePilot™ technology releasing the full power of multi-core mobile processors. Through MediaTek Labs™, the company is creating a worldwide ecosystem in support of device creation, application development and services based around MediaTek offerings. With an emphasis on enabling technology for the masses and not the chosen, everyone can be an Everyday Genius. MediaTek [TSE:2454] is headquartered in Taiwan and has offices worldwide. Please visit www.mediatek.com for more information.

1IDC Worldwide Wearable Computing Device 2014-2018 Forecast and Analysis, doc #247318, March 2014.



Red Bend Software

Mary Maguire, +1 781-890-2090

mary.maguire@redbend.com

or

Racepoint Global

Ben Haber, +1 617-624-3241

bhaber@racepointglobal.com

or

MediaTek Inc. Headquarters

Joey Lee, +886-3-567-0766 # 31602

or

MediaTek USA Inc.

Kristin Taylor, +1 408-768-2941

PR@mediatek.com

Source: Red Bend Software


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Source: Business Wire