News Column

Fourth of July Holiday to Kickoff with U.S. Bank Fireworks Show July 3 on the Milwaukee Lakefront

July 1, 2014

MILWAUKEE--(BUSINESS WIRE)-- Thousands of Fourth of July week revelers are expected to visit the Milwaukee Lakefront on Thursday, July 3 for theU.S. Bank Fireworks show. The show begins at approximately 9:30 p.m.

The U.S. Bank Fireworks has been a tradition in Milwaukee for more than 30 years, and enjoyed by more than one million people. The fireworks will be launched from three barges on Lake Michigan, off the lakefront of Veterans Park.

“The U.S. Bank Fireworks is a fun way to celebrate America’s birthday, and it’s also a great time for families and friends to get together,” said Bill Bertha, president of U.S. Bank in Milwaukee. “We encourage people to allow plenty of time to get the Milwaukee Lakefront, and to bring along their own first aid kit and other essential items, including bottled water.”

The fireworks will be lit by igniters which will light thousands of shells. A state-of-the-art electronic system will ensure proper timing of the colorful displays.

This year’s fireworks show will feature many brilliant colors, plenty of noise, and multiple level effects going off at the same time. The grand finale will feature a fast paced mixture of brilliant colors and loud noise at many levels in the sky. This year's display will also feature new strobing effects, butterfly and sunflower pattern shells and bright colored comet shells.

Best seats can be found in Veterans Park and Juneau Park. Handicap parking is available at the north end of Veterans Park. As parking is at a premium, going further out and catching a number of downtown buses to the lakefront, or taking the Summerfest shuttle along Wisconsin Avenue may be the best option. For details on the best bus route, please call the Milwaukee County Transit System at 414-344-6711.

Due to pedestrian congestion, drop offs are discouraged along Lincoln Memorial Drive as it will be closed to traffic. Restricted boating areas on Lake Michigan will also be enforced during the fireworks show.

U.S. Bank is proud to be a part of the Milwaukee community. With 49 branches and more than 3,500 employees, U.S. Bank is the number one retail bank in the market. Last year, U.S. Bank employees gave back by spending nearly 13,000 hours volunteering with local organizations. Statewide, U.S. Bank provided nearly $2.5 million in contributions to the community.

U.S. Bank has been recognized for its hiring efforts and for being military friendly, and has implemented several recruiting and training programs specifically for veterans through its Proud to Serve program ( Accolades include being named a 2013 Secretary of Defense Employer Support Freedom Award winner, and Military Times magazine naming the bank to its “Best of Vets: Employers” list in 2013, the fourth year on the list. In addition, G.I. Jobs magazine named U.S. Bank to its “Top 100-Military Friendly Employers” list for 2012 and 2013, and U.S. Veterans Magazine named the bank to its list of “Top 100 Veteran-Friendly Companies” in 2012 and 2013.

U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,083 banking offices in 25 states and 4,878 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at

U.S. Bank

Amy Frantti, 612-303-0733

Public Relations

Source: U.S. Bank

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