News Column

Dawlance D’ Talent campaign

June 28, 2014

Winners of the Dawlance D’ Talent campaign mesmerized the audience with live performances in several categories including music, dance, comedy, art and drama. Participants were encouraged to showcase their extra-ordinary talents and consequently required to submit video entries via an exclusive Dawlance D’ Talent app on Facebook. The event was conducted at The Second Floor (T2F) CafÉ, and involved several celebrities from varied genre.

Dawlance, renowned to be the no.1 home appliances brand of Pakistan, launched this D’ Talent platform as part of their new campaign “Dawlance and You Making Pakistan Proud”, that aims to promote Pakistani talent and the good being done in Pakistan. Participants were declared winners on the basis of number of Facebook “likes”, the final winners were given the opportunity to perform live on stage through the D’ Talent platform and will also get a chance to appear on different mainstream TV and radio channels.

One of the winners, 14 year old Arbaz Khan, shared his excitement: “I am thrilled to be acknowledged and given a chance to perform my talent in front of such a huge crowd. Music is in my blood and I am really thankful to Dawlance for providing this brilliant platform of D’ Talent where common people can come in and showcase their unique capabilities.

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Source: Nation (Pakistan)

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