Co-founders Phil and Antonia have brought
'We had no money for product development, marketing or professional expertise, it's been a real shoestring project and a steep learning curve, devoting our time to research and attention to detail in delivering a product and a brand we can be proud of. With big business exploiting cheap industrial scale labour we're not sure there are many clothing companies that can say that.'
Their inaugural holiday essential collection is a colourful range of women's and men's 100% cotton t-shirts, featuring three distinctive designs; their original stylised wave logo, a vintage feel
Each design features a different print colour and effect including the raised graphic popularised by Superdry along with diffused, soft hand and vintage look techniques. The neck label is printed and in a contrasting colour for comfort and style with a wave logo hem tab on the men's sleeve and the women's hem line.
Phil and Antonia live together in
However this far from an exercise in branding propaganda or a mid-life crisis in middle
'Our designs are all our own work and tell the story of the places we've visited and those on our bucket list along with the eternal search for the perfect wave and the perfect beach; a wearable postcard of our adventures.
'We wanted to create a real brand from a real lifestyle, based on traditional values of quality and service;
Together they have shared their passion for the Ocean and beach life and have visited some of the World's most beautiful coastal areas.
Every aspect of the Steamer Lane brand and designs have been created by them from scratch, without any experience or training and with a start-up budget of
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