After 40 years showcasing hundreds of
The Denver Center reached out to SSB to help make sense of the database. This meant analyzing millions of lines of data from multiple sources to identify customer lifestyle traits and characteristics, sales history, interests, price sensitivity and other indicators that show what its customers wanted.
To accomplish this, SSB built a custom web application and created a tool that integrates third party data into the DCPA's customer database. Known as Central Intelligence, the SSB platform allows the DCPA to identify the most likely patrons for each campaign. "We target specific customer sub-groups within our overall patron database," said
The Denver Center's email marketing campaign to lapsed patrons achieved a 738% ROI, including a 210% clickthrough rate increase, a decrease in opt-outs of 95%, and a 90% decrease in spam complaints. The Denver Center's marketing success is featured in a case study at MarketingSherpa.com.
ABOUT Central Intelligence
From streamlining business processes for companies in healthcare and energy, to helping universities, professional sports teams, and performing arts organizations slice and dice customer data into actionable revenue opportunities, SSB has become a trusted partner by bringing its passion, enthusiasm, thought leadership, software, and technology skills to help its clients succeed. For more information please contact SSB at (720) 425-4027, or visit SSBINFO.com.
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Bevo BeavenSSB Media Relations 720-666-5064 Email Contact