In addition, the country slipped down a spot in this year's ranking of the smartphone top growth market in
Apinya Sermchuvitkul, a telecom analyst at GfK Retail and Technology (
Nonetheless, the smartphone market would grow by 10% this year to 13.98 million units, a jump from 10.1 million units in 2013.
Ms Apinya said GfK expects a lower forecast as the total local mobile phone market contracted by 3% in the first quarter compared with the same period last year, and contracted 7% since
The local smartphone market grew 33% in the first quarter. More than half the revenue of the total mobile handset market came from smartphones, making up 63% for the first quarter, with basic feature phones accounting for the rest.
Ms Apinya said there are only two segments in the smartphone industry that will continue to grow this year. The first can be categorised as smartphones priced below
Although the growth of the more-economical smartphone market is only around 20% this year, it allows new IT manufacturers like original equipment manufacturer (OEM) Chinese brands to make forays into the market.
The other segment is mid-priced smartphones, selling at
Sales of smartphones in
"The demand for mobile handsets in
"The intensified penetration in
Phablets ? large smartphones with a screen size over 5.6 inches ? have become increasingly popular with over 1.1 million units worth a total of
(c)2014 the Bangkok Post (Bangkok, Thailand)
Visit the Bangkok Post (Bangkok, Thailand) at www.bangkokpost.com
Distributed by MCT Information Services