In April investors vetoed a pounds 73m bonus for Ashley, the second time they had blocked an award for the tycoon, who is the company's founder and largest shareholder.
In an attempt to get round investor resistance, the company returned with another proposal yesterday - this time enrolling Ashley in the company-wide staff bonus scheme. The plan hands members 25m free shares - worth just over pounds 200m at the current share price - if the firm doubles earnings by 2019.
"It's extremely disappointing that they have proposed this scheme without any prior consultation," said one investor, who declined to be named. "There is also no detail as to any individual allocations, which is unhelpful."
The failed bonus scheme in April was the second attempt by
Shareholders have now been summoned to a general meeting on 2 July to vote on the revised plan.
A company spokesman said no decision had been made on Ashley's share of the bonus. Ashley receives no salary, but owns 58% of the shares, after reducing his stake by 4% earlier in the year.
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