Call of Duty: Advanced Warfare, Skylanders Trap Team and Destiny
Showcase Blockbuster Lineup
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
is set to kick-off this year’s Electronic Entertainment Expo (E3 Expo)
with a blockbuster lineup featuring the #1 and #3 videogame franchises
of 2013 in the U.S., including toys and accessories,according
to the NPD Group1, and what could be the biggest new
videogame IP of the year. Starting Tuesday, June 10, at the LA
Convention Center, the company will debut a new era for the Call of
Duty® franchise with Call of Duty®: Advanced Warfare, while
showcasing the newest innovative title from the popular Skylanders®
brand with Skylanders Trap Team™, and the highly
anticipated Destiny®. Both Skylandersand Destiny
will be playable on the show floor. Activision will be located in the
South Hall, booth #1647.
“This year’s E3 has been years in the making for us,” said Eric
Hirshberg, CEO of Activision Publishing, Inc. “Each game we are
showcasing is the result of our commitment to quality and innovation:
our first 3-year development and our first new lead developer on the Call
of Duty franchise in a decade with Call of Duty: Advanced
Warfare. Our biggest innovation since we invented the
Toys-to-Life category with Skylanders Trap Team. And the
result of over four years of passion, partnership and investment to
bring Bungie’s vision for Destiny to life. I think this is
the best slate in Activision’s history and I can’t wait for gamers to
get a closer look.”
Activision’s E3 Slate Includes:
Call of Duty: Advanced Warfare – Developed by Sledgehammer
Games, Call of Duty: Advanced Warfare delivers gamers an
immersive and compelling narrative, jaw-dropping visuals and, for the
first time in Call of Duty,exoskeleton gameplay that will
redefine how people play the game. Players become the advanced soldier
enabled with the power of the exoskeleton, an advanced arsenal of
never-before-seen weaponry, new abilities and new gameplay mechanics.
The first Call of Duty to benefit from a three-year development
cycle, Call of Duty: Advanced Warfare is built
specifically for the next generation consoles. The game takes place in a
future setting that immerses players into an emotional journey with a
new cast of characters poised to set a new bar for the franchise. The
title is scheduled for release on November 4 for Xbox One, the
all-in-one games and entertainment system from Microsoft, the Xbox 360
games and entertainment system from Microsoft, PlayStation®4 computer
entertainment system, PlayStation®3 computer entertainment system and
Windows PC; not yet rated by the ESRB. For more information, visit: www.callofduty.com,
or follow @CallofDuty on Twitter and Instagram.
Destiny – From Bungie, the creators of Halo®, and
Activision, the company that brought you Call of Duty, comes Destiny,
an epic, action-packed adventure set in a familiar but mysterious
universe. Destiny delivers a new way to play
first-person action games in a story-driven universe filled with single
player, cooperative, competitive, public, and social activities, all
seamlessly connected and a vast, persistent universe, creating the
world’s first “Shared World Shooter.” In Destiny, gamers
become Guardians of the last city on Earth, able to wield incredible
powers and explore the far reaches of our solar system. The game will be
available on September 9 for the PlayStation®4 system, PlayStation®3
system, Xbox One, the all-in-one games and entertainment system from
Microsoft and Xbox 360. For more information, visit www.DestinyTheGame.com.
For exclusive updates, follow the official Destiny social
channels at www.facebook.com/DestinyTheGame
and @DestinyTheGame on Twitter, and interact directly with the
developers at www.Bungie.net.
Skylanders Trap Team – Developer Toys for Bob, creators of
the Toys-to-Life™ phenomenon, return with another exciting innovation
Trap Team. The newest installment to the Skylanders
franchise will reverse the magic of bringing toys-to-life, letting kids
take characters out of the digital world and bring them into the
physical world. In Skylanders Trap Team, Portal Masters
seek out and defeat the most wanted villains in all of Skylands, pulling
them out of the game and into living rooms by capturing them in Traps.
Players can then send villains back into the game where they play as
them to fight for good. Skylanders Trap Team will include
the Traptanium Portal™, a new ring of magical energy that enables kids
to not only bring their Skylanders to life, but also capture villains
using the new Traps. Skylanders Trap Team introduces new
heroes known as Trap Masters and will be available on October 5 in North
America for Xbox One and Xbox 360 games and entertainment systems from
Microsoft, PlayStation®4 system, PlayStation®3 system, Nintendo's Wii™
system and Nintendo's Wii U™ system. A completely unique adventure will
be available on the Nintendo 3DS™ hand-held system.
About Activision Press and Broadcast Media
Screenshots and game information about Activision’s E3 video game
line-up can be found at: www.activision.com/presscenter.
Broadcast media can visit Activision’s Broadcast Media Center to
download broadcast quality video, web-ready video and high-resolution
images. Broadcast Media Center: http://www.activisionvideo.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing’s actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
Halo is a registered trademark of Microsoft Corporation in the United
States and/or other countries. Microsoft is not the publisher of
Destiny. Activision has no affiliation with Halo.
“PlayStation” is a registered trademark of Sony Computer Entertainment
Inc. Nintendo trademarks and copyrights are properties of Nintendo.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo,
Bungie and the Bungie Logo are among the trademarks of Bungie, Inc.
Published and distributed by Activision.
© 2014 Activision Publishing, Inc., CALL OF DUTY, CALL OF DUTY ADVANCED
WARFARE, SKYLANDERS, SKYLANDERS TRAP TEAM, TRAPTANIUM, TRAPTANIUM
PORTAL, TOYS TO LIFE and ACTIVISION are trademarks of Activision
All other trademarks and trade names are the properties of their
1 For Call of Duty, the #1 franchise based on revenue and
software units sold, and for Skylanders, the #3 franchise based on
revenue including toys and accessory packs, according to The NPD Group,
through December 2013 in the U.S.
Activision Publishing, Inc.
/ Emerging Markets
Craig O’Boyle, +44 (0) 203 060 1140
Reddy, +61 2 9506 2747
Monica Pontrelli, 310-255-2518
Source: Activision Publishing, Inc.