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Mashreq named Best Retail Bank in the Banker Middle East Industry Awards

June 8, 2014



Mashreq, one of the UAE's leading financial institutions, has been named as the Best Retail Bank in the Banker Middle East Industry Awards. This is the second time Mashreq has been named as the top retail bank in the awards, cementing its position as one of the leading banks in the region.

The award was received by Mashreq's Head of Retail Banking, Farhad Irani. He said, "Mashreq continues to be the bank that is re-writing the way the UAE approaches its banking needs. Our innovative approach is well-known in the region - our customers know we are always striving to give them banking on their terms, and know that we only employ the most dedicated people in the industry. Our revenue growth continues to beat all benchmarks as more and more people realize that we are the best financial partner that they can engage with, whether it is a retail bank they need, or indeed our other divisions, including commercial banking and asset management.

"Our focus is to delight customers in service quality and its delivery. Innovation is the centre of Mashreq's philosophy of delighting the customers. Every touch point, every interaction must be quick, efficient and most of all offer a rewarding experience to the customer."

Mashreq has several initiatives aimed at physical and digital channel convergence. This year, the bank launched TapnGo, the UAE's first NFC (Near Field Communication) Sticker solution which allows customers to makes low-value purchases exceedingly simple by converting any mobile phone of any generation into a credit card that can then be used to make contactless payments at thousands of retail outlets in the UAE and abroad. Tap n Go is already accepted at over 4000 merchants in the UAE.


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Source: CPI Financial


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