This was the view expressed by Joy Alukkas, chairman and managing director of
Speaking to the Times of
"I do not see this (decline in prices) as a permanent change. Yes, the prices will continue to fall in the coming months but as far as investment is concerned, gold is still a safe bet," said Alukkas, who owns multi-dollar retail gold and diamond jewellery business halfway across the world.
Gold dropped internationally last week to the lowest level as a host of factors, including positive economic data from
However, Alukkas said the jewellery markets across the globe have increased their sales as customers are making the most of it during this decline.
"We are having good sales in all our showrooms, both in
On Thursday, the Joyalukkas Centre in
Joy Alukkas, a household name in jewellery business, had first setup his business in the
Ever since then, he never looked back. Pertinently hailed as the 'World's favourite jeweller' (the popular tagline of the company), Alukkas also started a host of businesses such as money exchange, luxury air charter, fashion and silks and malls. Despite all of this, Alukkas wears his
"I never compromised on corporate values and strongly believe that satisfied customers are the backbone of a company. That has been my success," said Alukkas.
According to Alukkas, the rebranding of its existing fashion and silks outlets as Jolly Silks is a roll-out across all markets with an aim to take the business to the next level.
"A committed team of experts from the fashion industry is now leading this drive to make Jolly Silks, the new fashion destination. The change in the brand name has been already implemented in
Joyalukkas Golden Carnival
Shoppers will have a chance to win 12
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