Spare a thought for poor Apple. I know it sounds ridiculous to use the word "poor" when referring to a company that's richer than many countries; one making so much money that a commentator likened the
But things haven't been going all the
So there was much talk ahead of Apple's annual
As it turned out, he had several hidden there. Perhaps not the show-stopper new product announcement some had hoped for, but plenty of crowd pleasing bunnies to keep Apple fans, and stock market analysts, happy.
One of them is the promise of much easier sharing of information between Apple devices like iPhones, iPads and Mac desktop and laptop computers. Apple's till now horribly executed cloud storage service, iCloud, looks set for a major revamp.
With the introduction of iCloud Drive, users will be able to save files in special folders on their computers and access them with other devices, including iPhones, iPads and even Windows computers. Is this the "Dropbox killer" trumpeted by Apple fan boys?
Hardly, given the fact iCloud is geared towards Apple users, while Dropbox and other cloud services work seamlessly across multiple operating systems.
Owners of desktops and laptops running the newly announced
Looking specifically at iOS8, the new version of the iPhone and iPad operating system unveiled, what stands out for me is that it will finally allow the use of third party alternatives to the terrible touch screen keyboard that comes standard with Apple's phones and tablets.
I recommend snapping up the excellent Swiftkey as soon as it arrives in the
While iPhones have always had brilliant cameras, managing and editing the photos afterwards has never been a stellar experience. It should improve dramatically when iOS8 comes along, with snaps automatically uploaded to users' iCloud accounts making them accessible from any of their devices. They'll also get better editing tools and an improved search function.
As a parent, I'm most excited about the feature that allows moms and dads to set limits on what their kids purchase on the
Cynics have pointed out that all of these features are already present on Android and other competing devices. Still, there's no denying that when they're introduced within the next few months, they'll open up Apple's till-now notoriously closed ecosystem - at least for Apple users. A huge achievement given the company's commitment to ironclad security.
And even if these changes don't tempt many Android users over to Apple, they will force
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