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France : Accor accelerates its digital transformation with Web 2.0 internal communication platform

June 7, 2014

The world s leading hotel operator in 92 countries gives its employees access to the Cloud.

Accor has completed another stage in its digital revolution with the transformation of its collaborative systems by launching a Web 2.0 internal communication platform that combines a new generation intranet site - AccorLive, and a corporate social network - AccorLounge, for its 170,000 employees worldwide.

With digital technology central to guest experience in Accor hotels, the Group is now committed to a major internal cultural evolution to also support its employees. It aims to create greater worldwide exchange amongst its staff using levers like targeted and constant information streams, the sharing of ideas and good practices, the storage of multimedia content, the creation of collaborative communities and multi-channel consultation all accessed by using a professional or personal device.

Virginie Sido, SVP Accor Corporate Brand, CSR & Internal Communications, comments: This collaborative and user-tailored system is particularly remarkable because of its international scope and operational footprint. In the head offices and hotels, whether they are owned, leased or franchised, general managers, housekeepers, receptionists or head chefs can access these new solutions from any computer whether work or personal, a tablet or a mobile phone. Our goal is to allow as many people as possible to exchange in order to foster efficiency, dialogue and creativity. With close to 60% of its employees aged under 35, Accor has a growing share of hyper-connected, Generation Y employees in its workforce. This population seeks greater managerial proximity and more instantaneous communication in the workplace. With these new collaborative on-line spaces, Accor aims to give its teams, 90% of whom have direct contact with customers, the means with which to share their know-how and customer relations experience with the ultimate objective of improving the performance of its hotels and the quality of its customer service.

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Source: TendersInfo (India)

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