News Column

Xiaomi Mobile Phone Sales Volume Outpaces iPhone

June 6, 2014

BEIJING, June 6, SinoCast -- Foreign media revealed sales volume of 10.4 million in the first quarter of 2014 for Xiaomi mobile phones in China, outpacing Apple iPhone.

Beijing Xiaomi Tech, founded in 2010, adopted distinctly different strategy with Apple and Samsung, making equipment equipped with Google Android system, focusing on quality and performance, with no advertising and selling no products through offline outlets.

In 2013, Apple recorded smart phone sales volume of 23.1 million in China, followed by Xiaomi Tech with 18.7 million. in the first quarter of 2014, Xiaomi Tech outpaced Apple with 10.4 million, in contrast to 9 million of the latter.

Xiaomi Tech has invited Hugo Barra from Google and many top executives from Microsoft.

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Source: Sinocast Computers & Electronics Beat (China)

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